Mamaland Safaris and Woodland Lodges

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The strategic approach of Mamaland Safaris and Woodland Lodges to provide authentic Ugandan-African experiences to tourists. The plan includes targeting high-paying luxury travelers and millennials through internet-enabled marketing strategies, capturing unmet needs with a local- experience based luxury trip, and investing in partnerships with travel agents and Trip Advisors for repeat customers.


Uploaded on Dec 22, 2023 | 2 Views


Mamaland Safaris and Woodland Lodges

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  1. Mamaland Safaris and Woodland Lodges Business Plan for Tony Byarugaba Presented By : Lei Song Divyam Jain Rufus Ayisi Shashwat Anand

  2. Background Mamaland Tours and Woodland Lodges are community based tourist catering business. Their USP lies in providing authentic Ugandan-African experience to their tourists. They are also cost-effective as they charge less than half to see the mountain gorilla, which is one of the biggest drivers of tourism in Uganda. Adventure tourism industry growing at 20% Neighbourhood tourism is big in Uganda, as a $100 Visa gives access to Kenya, Uganda and Rwanda Leisure tourists contribute 89% of visitor expenditure Average spend of non-African travelers is more than $1000

  3. Our target customer comes from African and other foreign countries Rising middle class and New millennials Business professionals and Corporate executives ---High willingness to pay for a highly customized, experience-oriented leisure and adventure tour foreign explorers Low capturing rate: 20% Price: >1000/per person

  4. Product strategy: capturing unmet needs and forming a specific brand An entire new local- experience based luxury trip Community-based service offering None of the product offering by large tourists corporations capture the needs for a local experience-based leisure and adventure trip Adventure group, clubs, and tour communities-driven platform

  5. Internet-enabled marketing strategy to target high paying luxury travelers and millennials Social media Influencers Instagram and Facebook pages International service level training Partnering with travel blogs Website with testimonials Advertisements at Airports

  6. ENTEBE/BWINDI ANALYSIS AVERAGE INVESTMENT FOR WOODLAND LODGE is : 100MILLION ROI : CURRENTLY MAKING LOST 74% TOURIST GO THROUGH ENTEBE CHEAP LAND PRICE IN ENTEBE

  7. IMPLEMENTATION INVEST MORE IN TRIP ADVISORS INVEST IN REPEAT CUSTOMERS PARTNERSHIP WITH TRAVEL AGENTS OFFER AUTHENTIC SERVICES AT ENTEBBE LODGE FREE MEALS AND COUPONS

  8. THANKS! Uganda Pearl of Africa CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon and infographics & images by Freepik

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