Achieving Digital ROI Through Lead Nurturing and Automation
Discover how successful lead nurturing and marketing automation strategies can significantly increase sales-ready leads while reducing costs. Learn about the impact of workflows, automating manual tasks, and improving lead quality at different stages of the sales funnel.
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Presentation Transcript
A NEW ERA OF DIGITAL ROI Companies that excel at lead nurturing generate 50% more sales ready leads at 35% lower cost Forrester Research
SD HUBSPOT USER GROUP Marketing automation has changed the landscape of how marketers do their job. More strategic and less grunt work. CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP WHAT S COOL ABOUT WORKFLOWS? Workflows help you convert more leads into customers You can customize content AND timing of workflows Workflows save you a ton of time! CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP WHEN DO YOU NEED WORKFLOWS? You re generating leads but ignoring the ones who are not yet ready to buy. Your sales team is unhappy with the quality of the leads you re sending them. You re sending the same emails to your entire list. You re collecting valuable lead information, but not using it for segmentation. You re not targeting your offers and messaging based on your leads needs. You re sending or following up to all of your emails manually. You re mass updating contact information manually. You want to convert more leads to customers with better lead nurturing. CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP WHEN DO YOU NEED WORKFLOWS? WHEN YOU NEED MORE TIME!! CAMPAIGNCREATORS.COM
AUTOMATING & OPTIMIZING MANUAL TASKS
SD HUBSPOT USER GROUP TOP OF THE FUNNEL Get names into your database with Lead Flows! CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP TOP OF THE FUNNEL Lead Flows CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP TOP OF THE FUNNEL Lead Flows CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP TOP OF THE FUNNEL Lead Flows CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP MIDDLE OF THE FUNNEL Get leads moving along! (but we want good data when we do it) CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP MIDDLE OF THE FUNNEL Automate Manual Tasks - Data Cleanup Set contact property value Set company property value Increment numeric contact property Increment numeric company property Copy contact property value Copy company property value Clear contact property Clear company property CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP MIDDLE OF THE FUNNEL Automate Manual Tasks - Data Cleanup CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP MIDDLE OF THE FUNNEL Automate Manual Tasks - Lead Qualification CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP MIDDLE OF THE FUNNEL Lead Nurturing - Data Progression CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BOTTOM OF THE FUNNEL Hand off in style! CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BOTTOM OF THE FUNNEL Automate Manual Tasks - Create a task CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BOTTOM OF THE FUNNEL Automate Manual Tasks - Create a deal CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BOTTOM OF THE FUNNEL Automate Manual Tasks - Rotate leads CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BOTTOM OF THE FUNNEL Automate Manual Tasks - Text your sales team CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BEYOND THE FUNNEL Supressions CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BEYOND THE FUNNEL Monitor results CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BEYOND THE FUNNEL Monitor results CAMPAIGNCREATORS.COM
SD HUBSPOT USER GROUP BEYOND THE FUNNEL Delight Customers with Integrations Trigger Happy Anniversary Mailer with enthusem Request feedback with Hotjar & SurveyMonkey when visiting parts of your website Deliver product updates via retargeting ads with Perfect Audience CAMPAIGNCREATORS.COM
HOW ARE YOU AUTOMATING MANUAL TASKS?
