
Addressing Opportunities and Perceived Downsides of AI in Business Consultancy
Explore how ELEMENT?? from Nyenrode Business University Consultancy Team strategizes to promote AI opportunities while mitigating perceived downsides through partnerships and gamification. Dive into strengths, weaknesses, threats, and opportunities analysis, alongside financial considerations and risk mitigation.
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Presentation Transcript
ELEMENT?? NYENRODE BUSINESS UNIVERSITY CONSULTANCY TEAM KOEN BOUWMEESTER | YANNICK FRYTERS | GOVIND MALLURWAR | JESPER MENTINK
B2B Long sales cycle AI is everywhere Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Strengths Weaknesses Opportunities Threats In-house Expertise Lack of credibility Fear Potential AI Full-stack development Limited used case examples Lack of education Better decision making Dependent on consumer vote Worldwide presence Efficient processes Growth Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
How does ELEMENT??promote the opportunities created by AI, yet address the perceived downsides? Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Alternative 1: Partnership Universities & Museums Pros Cons What? Provide courses & AI Material Learn by doing Why? Current lack of awareness/education (reduction of fear) Hesitance within business community Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Alternative 2: Gamification Pros Cons What? Building a simulation game which allows employees of a business to compete against AI Why? Current lack of awareness/education (reduction of fear) Hesitance within business community Shortens long sales cycle Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Alternative 1: Partnerships Alternative 2: NAME Pros Cons Pros Cons Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Assumption: Long sales cycle are due to the fact Element AI invests a lot of time convincing its clients Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Business Model What? Who? Why? How? Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
What? Value proposition What ? Who? Logic Partn ers A hands on experience of power of AI Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Who? Target audience What ? Who? Logic Partn ers B2B companies ML -> AI, Plethora of data needed Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
How? Process What ? Who? Logic Proce ss Building an App SC Module Sales module Finance module Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Why? Financial Logic What ? Who? Financ ial Logic Partn ers Revenue will be tripled 1 yr Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Time Line Market research (2 months) Build capabilities (2 months) Game development (3 months) Launch beta version (1 month) Full scale launch (2 months) Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Recap B2B Long sales cycle AI is everywhere Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Who are the natural and unnatural partners? Compliance agencies Data security agencies Standardization of tech Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Investment Description $ Type Development Creation of Simulation game $500,000 One-time Sales Representatives Staff needed to offer $ 70,000 per employee Ongoing support during game Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Buy my product! Buy his product! Ok I will! Buy my product! I don t understand it! Bob Pete Juan Pete Bob 6 months 2 months Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Currently $ $ New Scenario $ $ Sales per representative Costs 300,000.00 70,000.00 900,000.00 140,000.00 (3x) (2x) Revenue Sales per employee $ $ 230,000.00 230,000.00 $ $ 760,000.00 380,000.00 230% 65% Extra revenue per year $ 530,000.00 Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations
Risks Mitigations - Autonomous decision making - In-house research and development - Employees reluctant to promote AI (job loss) - After-sales Analysis Problem Statement Alternatives Final Solution Implementation Financials Risks & Mitigations