Advanced Digital Marketing Skills and Training
Digital marketing is crucial for branding and marketing in today's world. This course covers a wide range of topics such as content development, SEO, SEM, social media marketing, email marketing, and more. Gain hands-on experience and learn how to implement effective digital marketing strategies for business growth.
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BUSINESS DEVELOPMENT - ADVANCED DIGITAL MARKETING The Internet is really about highly specialized information, highly specialized targeting - Eric Schmidt, Former CEO of Google forevision.co.in | abhisek.salecha@forevision.co.in | +91-9833886559
Advanced Digital Marketing ForeVision Corporate Profile About ForeVision Skills Enhancement Training & Consulting Organization Enhancing Performance by Developing Competencies Hands-on, Practical & Activity Based Learning with Industry Exposure Trainer Pool of Working Professionals from Leading Organizations & Top Institutes Customized Trainings with Online Support ForeVision Training Centers in Mumbai, Delhi & Bengaluru High quality Learning experience with 80% repeat customers Few of Our Clients 9+ 60+ 11000+ 4.6+ / 5 Years of Training Experience Institutes & Corporate Clients Happy & Satisfied Learners Avg Feedback Rating forevision.co.in | abhisek.salecha@forevision.co.in | +91-9833886559
Advanced Digital Marketing Case study based approach and hands-on experience Overview Course Module & Features Digital Marketing is the Most Important & the least understood marketing medium in corporates Being online has become an integral part of our everyday life & it has become necessary for organizations to tap this medium to reach to its customers/target segment Digital Marketing is very vast & encompasses emails, websites, search engines, adwords, social media, analytics and so much more The pace at which digital marketing is evolving, everyday seems like a new learning & creation of new trends There is a huge difference in the way digital marketing is consumed at a corporate level vis-a-vis individual level Overview & Basics of Digital Marketing Content Development & Content Marketing Website Strategy & Development Search Engine Optimization (SEO) Keyword Analysis Search Engine Marketing Google Adwords Social Media Marketing Facebook / Twitter / LinkedIn, Instagram, You Tube Google Analytics & 3rd Party Tools Email Marketing & CRM tools Integrated Marketing Campaigns & ROI Case study based Extensive hands on learning Real life examples & Strategy Analysis Access to Online Course Why Digital Marketing? Digital Marketing is indispensible for branding & marketing in todays world Corporates feel that an overall understanding of a Digital marketing methodology is crucial because every business needs to have a strong online presence which requires digital marketing to be implemented in the most effect manner Corporates also believe that they will save a lot of time, cost and energy if new recruits are well versed with Digital Marketing tools In an online B-School Survey we found that only 27% of the students were confident about Digital Marketing Students felt that a hands on experience in Digital Marketing is a must and it is very important to know the various features & tool of this vast medium and how the same can be used to provide effective and efficient solutions for business growth forevision.co.in | abhisek.salecha@forevision.co.in | +91-9833886559
Advanced Digital Marketing Training workshop full of practical case studies, exercises & live demos for maximum benefit Module 1 Overview & Basics of Digital Marketing Module 2 Content Marketing Introduction & Objectives of Digital Marketing Offline vs. Digital Marketing Various platforms for Digital Marketing Effective Channels for different business type Influencer/Affiliate Marketing & Remarketing Recent Trends & Live Data Analysis Developing Mktg Plan inline with AIDA Model Changing Customer Behaviour Creating Customer Pen-Portrait (Persona) Content Development & Marketing Brand Tonality Trend Analysis for Virality Industry Tools for Content Development Building Customer Engagement Module 3 Social Media Marketing & Analytics Module 4 Search Engine Marketing & Analytics Social Media Marketing Platforms & Concept Campaign Objectives & Flow Facebook & Instagram Algorithm Facebook/Instagram Power Editor Creating Campaigns & Audience Insights Running campaigns/contests Assessing Reports & Facebook Insights Integrating Social Media with Website Tools for Competition Analysis Automated Facebook Messenger Chatbot Polishing Twitter Profile Business Page Twitter Analytics and Dashboards Overview of Linkedin, Youtube, etc Introduction to Search Engine Marketing Search Engine Optimization (SEO) Fundamentals SEO techniques & rich content development On Page & Off Page Techniques Webpage Strategy Webpage development and SEO integration Creating Lead Flows & Contact Form Keyword Analysis Keyword Planner & Various 3rd Party Tools Search Engine Marketing Google Adwords Ad Rank/ Auctioning Strategies Search & Display Network Campaign and Result analysis Introduction to Google Analytics Google Analytics Integration with Webpage Understanding Reports & tracking Conversions Concepts/ Bidding Module 5 Email Marketing & CRM Module 6 Integrated Marketing Communication, ROI Multiplier, Budgeting Overview of Email Marketing Inbound Campaigns Webpage Integration and Generating Leads Campaign Creation & Analytics CRM Tools and Funnel Management Unit Economics ARPL, ARPA, PPM, CPA, CPC, CPL Return on Investment Maximization & Analysis Designing End-to-end campaigns forevision.co.in | abhisek.salecha@forevision.co.in | +91-9833886559
Advanced Digital Marketing Case study based approach and hands-on experience Skill Sets Learned Who Should Attend 01 CONTENT MARKETING CONTENT MARKETING MANAGEMENT MANAGEMENT Freelancers / Influencers Marketing Enthusiasts 02 CAMPAIGN MANAGEMENT CAMPAIGN MANAGEMENT 03 SOCIAL MEDIA & SEARCH ENGINE SOCIAL MEDIA & SEARCH ENGINE MARKETING MARKETING Business Owners MBA 04 MARKETING ANALYTICS & ROI MARKETING ANALYTICS & ROI Working Professionals 05 EMAIL MKTG & LEAD GENERATION EMAIL MKTG & LEAD GENERATION Relevant Industry Roles: BRAND MANAGER/ PRODUCT MANAGER DIGITAL MARKETING MANAGER INSIGHTS MANAGER MARCOM CAMPAIGN/EVENT MANAGER SALES MANAGER CLIENT SERVICING MANAGER CUSTOMER RELATIONSHIP / SERVICE MANAGER forevision.co.in | abhisek.salecha@forevision.co.in | +91-9833886559
Advanced Digital Marketing Advantage & Testimonials Customized Courses created by Subject Matter Experts High Impact Hands on learning experience 24 x 7 Online Support Real time practical examples / case- studies Access to Digital Resources ADVANTAGE Trainer pool of certified industry experts Smart Sheets for Quick Learning Blended & Flexible Learning Offline + Online Industry Recognized Certification Courses Testimonials The workshop was excellent. I got hands on experience on Google Adwords and Google Analytics which i wished to do. Pritam, IIM Trichy Great workshop to understand importance and impact of Digital Marketing in today's world Kavya, WeSchool Went wonderfully well. trainer being very nice and helpful with adequate skills to impart that to others Siddhant, SIMSREE The course content was of high quality, Many thanks for this opportunity and all the efforts :) Rini, WeSchool Thanks to ForeVision, training our people in digital marketing to make powerful online marketing and enhance online business, leads and revenue - VP, Transform Solutions "Good seminar! Practically useful! Understood how Google & Facebook works, learnt the different tools available - Prathamesh Tamboskar, OIM forevision.co.in | abhisek.salecha@forevision.co.in | +91-9833886559
