Advanced Education in Career & Technical Field

Introducing Trajectory Prospectus prepared for Government Futures Framework Spring 2021

Introduction Trajectory is a specialist foresight consultancy based in London. The business was founded in 2008 by three highly experienced foresight and forecasting professionals who first worked together at The Henley Centre for Forecasting in the early 1990s. They were then involved in both founding and running of The Future Foundation, before setting up Trajectory. We work across the private, public and not for profit sectors on a wide range of projects to develop and inform either future strategy or future policy. We work across all planning and forecasting horizons, from near term to extremely long term. We are futures methodology specialists rather than having expert knowledge in a specific policy area (though our experience has given us specialist, detailed knowledge in several policy areas). Our main methodologies are horizon scanning, driver mapping (PESTLE analysis), Delphi, scenario planning, roadmapping and econometric modelling, but we also include a wide range of variants of those methods (e.g. SWOT Analysis and back-casting). We routinely work with the most senior audiences within our client organisations and our work is often published.

Portfolio of skills Our business is built on rigorous empirical research foundations, with data underpinning robust insights trend analyses, bespoke forecasts and futures scenarios Trajectory is a methodologically diverse consultancy, often blending different futures methods to create tailored solutions for individual client needs. We have strong consultancy skills with a focus on helping our clients action and implement the findings from our research Key areas of methodological expertise include: Horizon Scanning Delphi Driver Mapping (PESTLE Analysis) Scenario Planning Econometric Modelling Roadmapping Logos to the right include a range of our recent clients across the public, private and not for profit sectors

Our key principles Our senior team are involved in all projects Rigour with flair emphasis on the former if the two are in conflict A bespokeservice built around your needs A strong focus on implementationand action as well as research Getting to know your organisation so we are best placed to advise Investment in and planning for a long term relationship Flexibility we re here to help you, including working in partnership

Our senior team Paul has over 25 years experience of futures consultancy, advising clients on the strategic implications of change. At Trajectory he serves clients such as BBC, Big Lottery Fund, Department for International Trade, General Medical Council, Heineken, O2, Royal London, VisitEngland and Waitrose. His previous roles include Head of Analysis & Research for BBC News, an internal research team and 'think tank' providing specialist briefings on politics, economics, world and social affairs to BBC News journalists, editors and management and Director of Research for Consumers Association. Paul Flatters, CEO & Co-Founder Tom became Managing Director of Trajectory in 2018 after spending three years on the board and nine years in total at the company. In this time Tom has run some of our most complex projects for high profile clients, including BEIS, Fujitsu, Royal London, the General Medical Council, Macmillan and Vodafone. In addition to project work, Tom runs our proprietary research monitor, Global Foresight, which provides unique insights on consumer values and attitudes in 20 countries. He also runs our monthly programme of Trends Breakfasts, and has led both of our groundbreaking Time Use projects in conjunction with the University of Oxford. Tom Johnson, Managing Director Charlotte is a strategic research consultant with over 25 years of both business and qualitative and quantitative research experience. Charlotte s career has taken in roles at The Henley Centre for Forecasting, The Future Foundation and BT. Her cross sector skills and experience gained in general business, market research and the charity sector give her a unique insight and understanding which is invaluable for planning and strategic thinking. Charlotte Cornish, Research Director A specialist in survey research and statistical analysis, Michael is regarded as one of the world's leading authorities on trends in consumer behaviour and demographic change. Clients such as the Chartered Institute for IT and the United Nations World Tourism Organisation have commissioned Michael to undertake breakthrough analysis of global data-sets, providing fresh perspectives on emerging social trends. He also regularly presents at conferences for Financial Services and Tourism organisations. Michael was the co-founder of The Future Foundation and author of the books "Citizen Brands" and "Complicated Lives" (with William Nelson). Michael Willmott, Co-Founder & Chair

Some of our public sector case studies Horizon scanning to understand the impact of digital technology on the department s future skill needs Horizon scanning to understand the impact of digital technology on international trade (who, what and how we trade) Econometric modelling to forecast future volumes of household waste by category (e.g. glass, cardboard etc) Econometric modelling and horizon scanning to forecast future uptake of the authority s licences Horizon scanning and scenario planning on the future demand for English language teaching & global cultural relations Horizon scanning to understand the future demand for debt advice and the role of digital tech in meeting demand Horizon scanning to understand the drivers of the future of domestic leisure tourism Scenarios, Delphi and modelling to understand the future demand for and demands on doctors

Client testimonials "...the findings of the domestic trends research were top notch and will stimulate a huge amount of debate in our industry about what we need to do to stay ahead of the competition. I would like to thank you for your excellent work with the VisitEngland team on this research. Before embarking on a major programme of redevelopment at one of our resorts we asked Trajectory to help us better understand our competitive environment and how best to meet future need. The programme involved a range of economic, lifestyle, attitudinal and socio- demographic indicators. James Berresford, Chief Executive, Visit England It was great to work with a team who could so effectively incorporate such a range of evidence - our data, their own research and experience and of course national international data sets. The Trajectory team have been trusted and valued partners of HRP for over a decade. Their work on consumer trends has provided us with valuable insights into the key drivers of our business. Trajectory s forecasting work is a central plank in our budgeting and strategic planning process. The advice was clear, compelling and the outputs could be applied directly to the decisions that we were making. They came highly recommended and it was reassuring to know that they had also been commissioned by the United Nations World Tourism Organisation. Danny Homan, Director of Development and Communication, Historic Royal Palaces Arnaud Martin, CSK Chief Marketing Officer Sun Resorts (Mauritius) Ltd

Thank You For more information please email: info@trajectorypartnership.com Trajectory Limited trajectorypartnership.com @TrajectoryTweet