Advantages and Disadvantages of Social Media in Human Resources

Human Resources & Social Media Presenter: Tony Roig

Human Resources the personnel of a business or organization, especially when regarded as a significant asset. the department of a business or organization that deals with the hiring, administration, and training of personnel. Oxford Languages Social Media websites and applications that enable users to create and share content or to participate in social networking Oxford Languages forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)

Social Media - Advantages Facilitates open communication, enhances information discovery and delivery. Allows employees to discuss ideas, post news, ask questions and share links. Provides an opportunity to widen business contacts. Reaches a wide audience, serves as an effective recruitment tool. Improves business reputation and client base with little advertising. Promotes diversity and inclusion. Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific websites. Assumption? Clue: Saying Every story has two sides

Social Media - Disadvantages Despite the business pluses of social media, they also create issues of security and legal liability for employers. Use of social media at work by employees for personal use or by the employer as an official tool can open up organizations to the following: The possibility for hackers to commit fraud and launch spam and virus attacks. The risk of employees falling prey to online scams that seem genuine, resulting in data or identity theft or a compromise of the company's computer security. A potential outlet for negative comments from employees and/or customers about the organization e.g. sexual harassment allegations Legal consequences should employees misuse social media to engage in illegal activity.

HR Uses of Social Media Source For Potential Candidates Used in Recruiting .e.g to post jobs, find and contact with potential candidates. Sending personalized messages or connecting with candidates on professional networking sites such as LinkedIn, Instagram, or Facebook, Recruiters want to make strong impression and build relationship. Employer Branding Create a positive image of the company as an employer. W to post content about your company culture, benefits, and upcoming events. This can help potential candidates and clients get a better idea of what it would be like to work for your company. Employee Recognition Highlight employee achievements publicly to improve company's employee-centric culture and positive image. Employees feel appreciated when their achievements are showcased and valued. Employee Engagement Keep employees engaged with interesting and interactive content like quizzes, polls, and contests to build a sense of collective community.

HR Uses of Social Media Training & Development Use social media to create training and development programs that employees can access at their convenience. Employee Advocacy -Encourage employees to post about their work experiences on social media. This will help create a positive image of the company and attract potential employees. Unified Hashtag Creating a unique and unified hashtag for your company can help employees easily share their work experiences on social media. Skills Assessments Some social media platforms allow you to assess the skills of potential candidates for a a better idea of whether they would be a good fit for your company.

Social Media User Best Practices 1 of 2 Manage your privacy settings. Learn about and use the privacy and security settings on your social networking sites to help you control who sees what you post and manage your online experience in a positive way. Remember: once posted, always posted. Protect your reputation on social networks. What you post online stays online. Think twice before posting pictures you wouldn't want your parents or future employers to see. Research indicates recruiters rejected candidates based on information they found online. Build a positive online reputation. Re search also found that recruiters respond to a strong, positive personal brand online. So showcase your talents. Keep personal info personal. Be careful how much personal info you provide on social sites. The more information you post, the easier for others to steal your identity, misuse data, stalk or commit other crimes or engage in inappropriate behavior.

Social Media User Best Practices 2 of 2 Protect your computer. Install antivirus software. Keep your operating system, web browser, and other software current. Know what action to take. If someone is harassing or threatening you, remove them from your friends list, block them, and report them to the site administrator. Use strong passwords. Make sure that your password is at least 8 characters long & made up of a combination of letters, numbers, special characters (+, @, #, or $). Be cautious on social networking sites. Even links that look they come from friends can be contain harmful software or be part of a phishing attack. If you are at all suspicious, don't click it. Contact your friend to verify the validity of the link first.

Summary Statement Social media has allowed me to connect with people not only from my school, but also the surrounding schools in my area. This is incredible for making connections especially when being in a field (music industry) where connections are how you become successful. This is also where people are able to see the work I ve done as a producer/engineer and social media makes it easy for people to reach out for work purposes. It s a great place to showcase not only your personality but also what you do. It s a presentation of yourself to the world and that can be immensely helpful when building connections. Platforms like linkedin and instagram are some of the best to use for making connections with others. Linkedin is a lot more professional while Instagram is more for fun but a balance of both professionalism and personality is key Emma T. - College Junior