Advocating for BBT Expansion and Campaign Strategy
Advocating for the use of the BBT to expand its user base, organizing internal BBT curation and external communication strategies, and campaigning for BBT adoption through promo materials and a network of ambassadors. Synergies and activities include workshops and collaborations within the DARIAH EU and other channels.
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Presentation Transcript
Advocating for the use of the BBT in order to expand its user base Helen Goulis, AA DARIAH Thesaurus Maintenance WG BBT Curation Committee Annual Meeting Wednesday, 13th November 2019
Organising our work The TMWG needs to work in two ways: A. Internal (BBT curation) B. communication strategy) External (advocate for the thesaurus federation, develop concrete
Campaigning for the BBT A campaign for the use of BBT lacks a product (marketwise), a promo material, mainly visual, which will focus and explicitly explain to thesauri holders (steak holders/organisations) with concrete examples the benefits of connecting to the BBT We must exploit the experience of DAI and FRANTIQ. Feedback from colleagues is valuable since they had to go through this process (submission, aligning) In parallel with the production of the promo material we must mobilise a BBT ambassador s network.
Synergies/Activities/vents 1. Within the DARIAH EU The SSHOC project Zagreb annual event in May 2020 (26-29): Proposal for a workshop for expanding the BBT federation a. b. 2. Via other collaboration channels
