Agency Search Consultants and Client Alignment Insights
Gain valuable insights into agency search consultancy and client alignment issues. Explore strategies for selling destinations over journeys and maximizing client-agency relationships.
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Presentation Transcript
Una Herlihy, Agency Search Consultant @HerlihyUna @Mktsociety #mktsoctalks
Tim Williams Ignition Consulting Group The economic interests of the Client and Agency are misaligned. What the Agency wants more of, the Client wants less of. We need to get to a place where the Agency is selling the destination, not the journey the hole, not the drill .
Pitches Be Crazy
