Air India Media Kit 2021: Competitive Comparison & Customer Testimonials
Discover the competitive advantages of Air India's media opportunities through a detailed comparison with outdoor and airport media. Learn what satisfied customers have to say about the impactful and cost-effective advertising solutions provided by Atin OOH. Benefit from the captive audience, relaxed atmosphere, and targeted reach offered by Inflight media for maximum brand exposure in India.
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Presentation Transcript
Competitive Comparison What Our Customers Say Impact & Impressions Quick Facts About Air India Passenger Demographics OUTLINE Network Media Opportunities About Atin OOH Our Clients & Partners Our Awards
COMPETITIVE COMPARISON WITH OUTDOOR MEDIA INFLIGHT CONVENTIONAL OUTDOOR VS Highest Dwell Time ranging between 1-3 hours Dwell time very less. Less than two minutes In your face media in a highly captive environment Not a direct form of media. Campaign encounters a lot of spillage Highly campaigns target specific Expensive media format Cost effective Localized coverage PAN India Coverage
COMPETITIVE COMPARISON WITH AIRPORT MEDIA INFLIGHT AIRPORT MEDIA VS Cluttered Audience: low dwell time as people are busy with shopping, working, security checks and check ins. Rushed Atmosphere: Passengers in a rush to board flights & very low retention of media. Local Reach: branding at select Airports will category/ region and will have a local impact. Few Formats: only Digital and Print formats available. Captive Audience: Highest dwell time ranging between 1-3 hours. Relaxed Atmosphere: no internet so people are more receptive to information. National Reach: branding has a PAN India impact. Thousands of flights across country each day. cater to small Multiple Formats: Print, Digital, Boarding Pass, Sampling. Magazines &
WHAT OUR CUSTOMERS SAY I c o u l d n t b e h a p p i e r w i t h c h o o s i n g A t i n a s m y b r a n d i n g p a r t n e r - N e i l V a c h a s p a t i , M a r k e t i n g M a n a g e r ( M i t s u b i s h i E l e c t r i c , I n d i a ) . F o r a n y A i r p o r t b r a n d i n g a c t i v i t i e s , w e d o n t w a n t t o b e a s s o c i a t e d w i t h a n y b o d y l e s s t h a n t h e b e s t - C h a r u M a l h o t r a B h a t i a , H e a d M a r k e t i n g ( S o m a n y C e r a m i c s ) . W e f e e l a s s u r e d w h i l e w o r k i n g w i t h t h e m - K i n e t i c W o r l d W i d e T e a m , I n d i a . T e a m A t i n O O H w o r k s l i k e a c o n s u l t a n t & i s r e a d y t o r e c o m m e n d a n i d e a l s o l u t i o n t o t h e o b j e c t i v e - S a n j e e v G a u b a , C o n s u l t a n t M a r k e t i n g ( K e n t R o S y s t e m s L t d . )
IMPACT/IMPRESSIONS Captive Audience: High Dwell time/Recall value: makes Inflight media one of best ways to advertise. Relaxed Atmosphere: allows people to be more receptive to the brand information. Cost Effective: Inflight media ensures maximum impact across every major city in India and low cost per contact. The cost per contact varies from Rs.1-3 depending on the nature and duration of the media. Target Audience: The target audience is very specific. SEC: A+ and A which have the maximum spending power. PAN India reach: Due to the widespread popularity there is a 34% YOY increase in client spends for this media. *Chart based on amount spent on campaigns throughout the year in crores.
Indias National Carrier & Member of Star Alliance Network Operating over 250+ daily flights, ferrying over 7.0 lac passengers/month QUICK FACTS ABOUT AIR INDIA A fleet of 100+ aircraft flying to 54 Domestic and 45 International Destinations The preferred choice for all corporate and premium of travelers Domestic operations at 75% of pre-covid -19 levels. Flights between the 6 metro s nearing pre-covid -19 levels, sharp increase in flights between metro & tier 2/3 cities.
AGE (in Yrs) INCOME (in Rs) 34% 28% 25% 8% 5% >5 lacs 5 12 lacs 12-20 lacs 20-28 lacs <28 lacs PASSENGER DEMOGRAPHICS OCCUPATION TRAVEL GENDER 75% 25% 30% 24% 29% 14% 10% 23% Corporate Business SME PSU Govt Others Leisure 70% Female Male *Corporate travel has started coming back, SME/Leisure travel is booming
DOMESTIC NETWORK *International Operations Restricted Due to Covid-19; Domestic Operations are at 75% of Pre Covid.
INTERNATIONAL NETWORK *International Operations Restricted Due to Covid-19; Domestic Operations are at 75% of Pre Covid.
MEDIA Seatback Devices OPPORTUNITIES
SUMMARY Brands have reposed great faith & trust in Inflight media formats. Most of our clients have started with small campaigns and have further taken more media, given long term extensions and annual contracts. Inflight media is far more impactful & effective than Airport/Conventional Outdoor media as it provides a captive/relaxed environment. Domestic travel is gaining more traction each year with affordable travel. Kajaria, Zoho, Bose, Airbnb, Somany, LIC, Canara Robeco among others have been our partners for many years. Several brands such as Realme, Panasonic, Amstrad have used the media for product launches. Tourism Boards such as Gujarat, Assam, Telangana etc, work with us across the year to target potential travelers. The media spends across all sectors is seeing huge YOY increase due to the great reach, impact and cost effectiveness of the media campaigns.
