Alibaba Entrepreneurship Journey: Case Study by Chen Chen
Explore the entrepreneurial journey of Alibaba, from its founding in 1998 to becoming a global e-commerce giant under the leadership of Jack Ma. This case study covers key milestones, such as the establishment of Taobao and Alipay, the Hong Kong IPO, and expansion into new markets. Learn the keys to Alibaba's success and the mindset required for global entrepreneurship. Presentation by Chen Chen at the University of Southern California.
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Presentation Transcript
Alibaba It is a journey! Entrepreneurship course: case study by Chen Chen (chen80@usc.edu)
What is ? E-commerce 2
Alibabas timeline 1998: Founded with B2B website. Hard time 2001: Achieve profitability. 2003: Taobao was founded. Won 2004: Alipay was launched. 2005: Took China Yahoo. 2007: Hong Kong IPO. Expanding 2008: Taobao Mall(Tmall) established. 2010: New products. 2014: IPO in U.S.. Acting as a king of the world 3
Jack Ma Who is the Guy? The founder and CEO is just a tour guide. 4
Keys to Alibabas kingdom Strong Believes Smart and diligent people Think globally Act locally Keep innovating 5
Alibaba Thanks! Q&A Presentation by Chen Chen (chen80@usc.edu) University of Southern California Thank Prof. C.-C.(Jay) Kuo for opening the entrepreneurship short course Thank Xue for coordinating the presentation
