Explore Amazon's business model, highlighting key partners like USB Publishers and America Online, key resources such as Human Resources and Partnerships, cost structures including Labor and Technology costs, revenue streams like Prime Subscriptions Fees, and a SWOT analysis covering strengths like a strong brand name and customer-focused approach. Dive into the world of Amazon's successful entrepreneurship model.
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Presentation Transcript
Libyan International Medical University Faculty of Business Administration Amazon Business Model Module: Entrepreneurship Instructor: Mr.Mohammed Alzwawi Presented & prepared by: Boushra Hweidi | 2674 |
o Introduction. o Key Partners of Amazon. o The Key Resources of Amazon. Contents Contents o Cost Structures of Amazon. o Revenue Structure. o Rlationships & Channels . o SWOT Analysis. o Conclusion. o References. 2
Introduction Amazon is even a Hollywood player, taking home two awards at the 2017 Golden Globes. Amazon.com, also known as Amazon is an American multinational company. Thecompany is primarily in the business of cloud computing and electronic commerce. It wasfounded by Jeff Bezos on July 6, 1994. The headquarters of the company are located in Seattle,Washington. Originally known for selling books through its website (and later digital versions via its Kindle e-reader). 3
The Key Resources Of Amazon Human Resources Inventories Suppliers Partnerships Their Value Proposition : o Low Prices o Delivery Speed o Convenient Quality o Easy Shopping Varieties 5
Cost Structures Of Amazon o Cost Of Revenue ( Sale ) o Packing Cost o Shipping Cost o Inventory Cost o Administrative Cost o Labor Cost o Assets Cost o Exchange Rate Cost o Technology Cost 6
Revenue Structure Their Revenue structure : o Sale o Prime Subsciptions Fees o Income From Interest Commissions 7
Rlationships & Channels Customer Rlationships Channels Of Amazon There Are Only Two Customer Rlationships: There is only one Channel Of Amazon: o Online Self-Service o Easy Payment Options o Amazon.com Apps 8
Strength of Amazon o Strong brand name: Amazon makes up a significant part of the global e-commerce landscape, and its brand is recognized worldwide. SWOT Analysis o Customer-focused: Amazon serves a vast number of consumers everyday needs at low pricing. o Diversification: In addition to e-commerce and digital streaming, Amazon is also a major player in cloud computing, artificial intelligence, and artificial intelligence. 9
Weaknesses of Amazon o Employee Morale: According to a Verge piece, Amazon warehouse workers are turning to walkouts, strikeouts, and strikes to seek greater health care and hazard compensation. CONT CONT o Quality Focus: Amazon is focused on improving product search, the convenience of purchase, and shipping speed. 10
Opportunities for Amazon Podcasting: Amazon recently integrated a podcast service into its Amazon Music platform. Amazon s Small Busines Accelerator: Amazon has launched an $18 billion initiative to assist small firms in selling to customers. SWOT Analysis Food Industry: Amazon s foray into food delivery is another way to exploit its supply chain expertise. 11
Threats of Amazon o Government Regulations: During the first few months of the pandemic, the Indian government prohibited non-essential products on Amazon. CONT CONT o Rivalry: Walmart launched the Walmart Fulfillment Service. With the advent of this product, third-party sellers now have an option to Amazon. 12
Conclusion o By making entry so easy, fast, and affordable, Amazon ensures that many people can sample its products and become part of the Amazon experience, they also leverage on the possibilities of the networking economy to reach out to more producers and consumers of products sold by Amazon. o Meanwhile, the Amazon ecosystem facilitates sharing of views and experiences by consumers in multiple ways. o At different times, some products contribute to more revenue than others, but having them in one ecosystem allows Amazon to tweak offers and handle administration tasks to succeed in capturing attention, promoting sharing and facilitating a networking econom. 13
References o Fast Company. 2022. Amazon: Most Innovative Company | Fast Company. [online] Available at: <https://www.fastcompany.com/company/amazon> [Accessed 21 June 2022]. o Coursehero.com. 2022. Introduction to Amazon - Introduction to Amazon.com, Inc: Amazon.com, also known as Amazon is an American multinational company. The company is | Course Hero. [online] Available at: <https://www.coursehero.com/file/14951557/Introduction-to-Amazon/> [Accessed 21 June 2022]. o SEOAves. 2022. Amazon SWOT Analysis 2022 | SEOAves. [online] Available at: <https://seoaves.com/amazon-swot-analysis/> [Accessed 21 June 2022]. o Vpriyaa87.wixsite.com. 2022. [online] Available at: <https://vpriyaa87.wixsite.com/amazon/conclusion> [Accessed 21 June 2022]. 14
