Antioxidant Activity in Cosmetic Products
Discover the importance of antioxidant activity in cosmetic products through the addition of biologically active substances from medicinal raw materials. Learn about the technology, consumer behavior changes, and challenges faced in the industry. We provide a deep knowledge base to create scientifically formulated and effective cosmetic products for our B2B customers in the beauty industry.
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Presentation Transcript
Determination of antioxidant activity of biologically active substances from medicinal raw materials added to cosmetic products 1
Related products Why now? Technology: By adding vitamin C and vitamin E, and using targeted delivery technology to deliver vitamin C and vitamin E to specific points, enhancing the effect and reducing oxidative damage. Changes in consumer behavior: With the spread of some knowledge, more and more consumers are realizing the importance of antioxidants and no longer rely solely on brand promotion and advertising. Instead, they will delve deeper into the ingredients, effects, and reputation of products, prioritizing their scientific and safety
Why us? We have a certain knowledge base, which will be very helpful in understanding the properties, structures, and reaction mechanisms of various ingredients in cosmetics. Furthermore, mastering chemical principles can help us understand the toxicity, irritation, and allergenicity of chemical substances, enabling us to design cosmetic formulations more scientifically and ensure the compatibility, stability, and effectiveness of various ingredients.
Target audience B2B Customers 1 Beauty salons and spas 2 Professional beauty retailers 3 Cosmetics wholesalers 4 Chain pharmacies 5 Franchisees of beauty brands. 4
Problems encountered. 1. Problems in the company's business and production processes include: the quality, price fluctuations, and stability of raw materials can all impact the production process. 2. The constant advancement of technology and changes in consumer demand require companies to continuously invest in research and development of new antioxidant technologies and products. 3. Consumer demands and preferences are constantly changing, and it is important to meet consumer needs while ensuring the quality and safety of products. 5
Problems encountered. Why are the existing solutions not enough? As the world's landscape changes, the problems we face will also change, so we need to be well-prepared. Simply preparing fixed solutions is clearly not enough. 6
For the customers What we do for customers: Provide professional product consultation, hold beauty seminars and events, offer personalized customized solutions, provide after-sales tracking service, provide sample trials, continuously improve products, and resolve customer complaints. How we help customers: Consult and collect customer needs and information, develop customized product recommendations and solutions, provide trial services, handle sales orders and after-sales services, share the latest technology and knowledge with customers, and maintain customer relationships. 7
Values Help for Customers: Developing the latest products can help customers achieve their desired results by using less money for skin care and repair, enabling them to achieve beauty effects and, in turn, increase or encounter better love. This can also help customers become more confident in their social interactions, allowing them to handle various situations perfectly. 8
Competitor Direct main competitors:(1) Cosmetics that achieve antioxidant effects through chemical synthesis(2) Cosmetics containing minerals or trace elements as antioxidant ingredients.(3) Cosmetics whose main antioxidant ingredient is plant extracts.(4) High-end antioxidant skincare products from traditional luxury brands. Indirect main competitors:(1) Technology-based beauty treatments offered by spas and other establishments(2) Different product lines with specific focus on different skin care benefits from pharmacy brands(3) Cosmetics that focus on cell repair and other related concepts. 9
Competitor The strengths of the competitors are as follows: (1) They have many loyal customers for their established brand. (2) They have excellent marketing and promotion. (3) Their after-sales service is better. (4) They have stronger R&D capabilities. The weaknesses of the competitors are as follows: (1) Their operating costs are very high. (2) Their processes are complex and time-consuming. (3) They may not place as much emphasis on quality control of their products as new companies. (4) They are too reliant on their old products and lack creativity. 10
Business Model Business Model - Profit Plan What to do:1. Research market demand and competitors2. Learn about antioxidants3. Promote the product4. Prepare sample packs5. Develop marketing strategies6. Train the sales team and then sell through different channels7. Establish after-sales service. All of these will cost around 1 million rupees. We will sell the product by EMS order on a regular purchase basis. Possible partners:1. Beauty salons, providing the venue2. Beauty doctors, providing advice to customers3. Research institutions, conducting technological research4. Materials companies and logistics companiesIn addition. we can earn extra money by selling complementary beauty tools, establishing a membership system, and forming partnerships. 11
Team . Zhiqin Wang. Write a plan and follow through with it. . Dongshuo Wang. Conduct a survey to gather information. . Xi Ou. Design relevant R&D steps 12
Current Results Current Results: After educating middle-aged women on the benefits of antioxidant cosmetics, we promoted the products by providing samples for them to try. TRL:3 Certain difficulties and solutions: (1) Lack of practice during the initial stage of product development; recruit volunteers to experience it for free (2) Unclear market situation and specific needs of customers; conduct surveys and statistical analysis (3) Lack of sufficient R&D experience; search for relevant literature.
Development Plan Through a year of refining our tech processes, our marketing efforts have begun to bear fruit, with many customers making multiple purchases and spreading the word. We hope to expand our market and reach a wider audience, becoming a new and emerging brand. Requested Resources: Laboratory, product manufacturing facilities, affordable raw materials. Established Relationships: Logistics companies, beauty establishments, R&D laboratories, product manufacturing factories. 14
