APIVITA's Long Journey with Magento - Meet Magento GR 2017
APIVITA, a 150-year-old brand, shares its journey with Magento at Meet Magento GR 2017. Explore the world of natural, effective, and holistic e-business as APIVITA instructors delve into photo digital and social media strategies. Discover the challenges of international multistore expansion and cross-border facts in the e-commerce realm. Gain insights on the complexities and opportunities of global cross-border e-commerce along with EU trends and consumer behavior. Dive into the intricate world of online payment methods and English proficiency indexes.
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Presentation Transcript
APIVITAs long journey with MAGENTO Meet Magento GR 2017 Natural Effective Holistic
e-business APIVITA Instructor s Photo digital & social media 9 4 , 7 online e-shops Natural Effective Holistic
1. APIVITA 2. ecommerce sites 3. Cross border facts 4. APIVITA APIVITA.com Natural Effective Holistic
APIVITA 1979 , . 14 2017 PUIG, 150 brand Natural Effective Holistic
International multistore can be a long journey difficult for all Lose-Lose End customer Win-Win Natural Effective Holistic Natural Effective Holistic
: internationalization 1. CMS 2. (TMS) 3. 4. 5. stores Backend 6. Natural Effective Holistic
CROSS BORDER FACTS Natural Effective Holistic
EU Cross-Border e-Commerce: The Supply Today 65% of European internet users shop online 16% of SMEs sell online Only 8% of EU companies sell cross-border in EU Source: Ecommerce Europe & European Commission Natural Effective Holistic
Global Cross-Border e-Commerce: The Demand 1 2 e-shoppers cross-border sites 1 Cross-Border e-Commerce B2C e- Commerce 29,3% 2 1 yStats, Global Cross-Border B2C E-commerce 2017 report 2Accenture, Cross-Border Ecommerce 2016 Natural Effective Holistic
e-shoppers Cross-Border? Natural Effective Holistic
Online payment methods Natural Effective Holistic
APIVITA.COM Natural Effective Holistic
APIVITA ONLINE magento* EUROPE 3 B2C eshops: UK, Spain, Europe (rest EU countries) 1 informative website: Greece 2 B2E eshops: Greece 2 e-Learning sites: Employees, Pharmacists 8 USA 1 1 B2C eshop AUSTRALIA 1 1 B2C eshop ASIA 1 informative website in 3 languages: English, traditional Chinese, simplified Chinese 1 Responsive Design Focus on Usability Mobile Version *open source formerly community edition Natural Effective Holistic
TIMELINE Magento EU E-shop 2011 Website Redesign Responsive Design FEB 2015 USA E-shop Australian E-shop 2013 E-Learning for Pharmacists MAR 2017 UK E-shop FOE Campaign NOV 2016 Changed Website Provider Spanish E-shop Greek Website GBP currency Free Samples Free Gift Product Bundles Mobile Website E-Learning for Employees MAR 2016 Server Upgrade FEB 2017 B2E E-shops 2014 Hong Kong Website Local Site in 3 Languages APR 2017 2012 Natural Effective Holistic
developers (3 / site) / internalization Translation tool (ex * 2) views rules plugins Navision plugins (contact pigeon, adaplo & esatisfaction) Magento 2 Natural Effective Holistic
WHATs next? eCommerce Natural Effective Holistic
Thank You Marina Vasilara Reach me at: vasilara-m@apivita.com You have to start with the customer experience and work backwards to the technology Steve Jobs Natural Effective Holistic
