Assessing Organizational Communication Quality: Audit Components & Methods
Dive into the process of conducting a communication audit within an organization, examining key components such as information management, external networks, and communication climate. Explore methods like interviews, surveys, focus groups, and observation to improve communication effectiveness.
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Presentation Transcript
Assessing Organizational Communication Quality Organizational Communication Intervention (Communication Audit) Chapter 11
Preview Main Points I. II. III. Audit Components: What needs to be examined? IV. Methods for conducting Audits V. Reporting Results What is a Communication Audit Audit Qualities
I. What is a Communication Audit An examination of the quality of communication within an organization. Values of conducting comm. Audits: Develop a process for measuring effectiveness of comm. Help organizations develop a strategic plan to improve comm.
II. Audit Qualities The methods used (interviews, questionnaires, etc) should be: Valid: if it measure what is designed to measure Reliable: if every time the method is used gets similar results (if it can be replicated) Although reliability does not determine validity is a precondition for validity
III. Audit Co >?mponents: What needs to be examined? (1) Information Management What dimensions needs to be examined?... Email, job tasks, Communication Networks: - Upward Networks suggestions, feedback - Downward Networks Are there channels that allow management to communicate to subordinates? - Horizontal Networks Communication between employees, supervisor, departments
III. Audit Components: What needs to be examined? (2) - External Networks - Communication with clients institutions - Formal / Informal Network Systems - Information through the grapevine Communication Climate - Is the climate supportive or defensive? Ch. 7 - SCOPE: Ch. 7 Communication Skill Sets: Knowledge, listening, public speaking, team comm.,
IV. Methods for Conducting Audits One-on-one interviews to obtain more in-depth information. Surveys/Questionnaires A questionnaire offers many advantages Focus Groups a set of people who convene to discuss a particular issue. Observation Involves observing and recording information regarding communication activities. Others: Network analysis, Best Comm. Practices
V. Reporting Results The written report should include: A detailed explanation of the findings. A set of specific recommendations that could be implemented by the client. A schedule for implementation and follow-up assessment. An oral presentation may also be needed It requires skill and diplomacy to communicate undesirable information
Preview Main Points I. II. III. Audit Components: What needs to be examined? IV. Methods for conducting Audits V. Reporting Results What is a Communication Audit Audit Qualities
