Audio Description Translation: Industry and Academia Insights
Explore the world of audio description translation, its significance in the industry and academia, and the challenges and opportunities it presents. Discover how this field benefits from studies on time, cost-effectiveness, and quality, with a focus on providing accessible content in various languages and traditions. Delve into key areas such as script preparation, proofreading, and the training of describers to meet the growing demand for inclusive audiovisual content.
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Presentation Transcript
TRANSLATING AUDIO DESCRIPTION MODULE 6 UNIT 3 ANNA JANKOWSKA UNIVERSITAT AUT NOMA DE BARCELONA Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION
AD CREATION WORKFLOWS PREPARING AD SCRIPT TRANSLATION WRITING Individual describer. Translator. Team of describers.
WHY TRANSLATION? Less time-consuming. More cost-effective. Good quality.
WHY TRANSLATION? Film watching Cueing Drafting Proofreading Consulting
WHY TRANSLATION? Proofreading Film watching Translating
AD TRANSLATION: INDUSTRY To train describers in countries with little AD tradition. To provide AD in countries with little AD tradition. To provide AD in multiple languages.
AD TRANSLATION: INDUSTRY European Captioning Institute (Georgakopoulou, 2009). Localization service providers. Original productions at VOD platforms.
AD TRANSLATION: ACADEMIA Studies on time and cost-effectiveness. Studies on quality.
AD TRANSLATION: ACADEMIA L pez Vera, J. F. (2006). Translating Audio description Scripts: The Way Forward? Tentative First Stage Project Results. In MuTra 2006 Audiovisual Translation Scenarios Conference Proceedings.
AD TRANSLATION: ACADEMIA Remael, A., & Vercauteren, G. (2010). The translation of recorded audio description from English into Dutch. Perspectives, 18(3), 155-171.
AD TRANSLATION: ACADEMIA Jankowska, A. (2015). Translating audio description scripts: Translation as a new strategy of creating audio description. Frankfurt am Main: Peter Lang.
AD TRANSLATION: ACADEMIA Matamala, A., & Ortiz-Boix, C. (2016). Accessibility and multilingualism: an exploratory study on the machine translation of audio descriptions 1. TRANS, 20, 11 24.
AD TRANSLATION: ACADEMIA Fern ndez-Torn , A. & Matamala, A. (2016). Machine translation and audio description? Comparing creation, translation and post-editing efforts. SKASE. Journal of translation and interpretation, 9(1), 64-87.
AD TRANSLATION: ACADEMIA Jankowska, A., Milc, M. & Fryer, L. (2017). Translating audio description scripts into English. SKASE. Journal of translation and interpretation, 10(2), 2-16.
AD TRANSLATION: ACADEMIA POLISH AD POLISH FILM SPANISH AD translation
AD TRANSLATION: PITFALLS Always consult the image. Adapt AD to local style. Adapt AD to cultural context.
TRANSLATING AUDIO DESCRIPTION MODULE 6 UNIT 3 ANNA JANKOWSKA UNIVERSITAT AUT NOMA DE BARCELONA Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION
The preparation of this presentation was supported by ADLAB PRO (Audio Description: A Laboratory for the Development of a New Professional Profile), financed by the European Union under the Erasmus+ Programme, Key Action 2 Strategic Partnerships, Project number:2016-1-IT02-KA203-024311.
The information and views set out in this presentation are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.
