Automated Referral Management for Improved Partner Engagement

Business Azure Incentives Introduction Modern Work Incentives Security Incentives Engagement List Terms and Conditions Support and Resources Applications Incentives Glossary Azure Resources for Common Support Scenarios Useful Links Automated Referral Management | Overview Select MCI claims now automatically generate inbound Partner Center Referrals. This feature notifies Microsoft account teams of new qualified deals with integrated insights for simplified co-selling and improved Partner experience MCI Claims Microsoft CRM Partner Center Microsoft automatically creates a standard Partner Center referral when specified conditions are met Account team notified of partner led activities and can support customer outcomes / opportunities. Manages referral status and supports co-sell notifications across organizations Benefits: Benefits: Benefits: Ensure notification process alerts Microsoft account teams partner engagements Enable MCI Engagement configuration to support co-sell configurations defaults Validate Partner Center Deal IDs provided by partners Align Microsoft sales teams with customer outcomes / opportunities Automate ability for Microsoft sellers to jointly engage and align with partners Associate MCI engagement impact and track to sales pipeline progression Microsoft and partners are better connected regarding account opportunities Update referral to co-sell after customer consent, Update referral to won or lost based on POE completion status to indicate when activity is completed.

Business Azure Incentives Introduction Modern Work Incentives Security Incentives Engagement List Terms and Conditions Support and Resources Applications Incentives Glossary Azure Resources for Common Support Scenarios Useful Links Automated Referral Management | Process Flow and Engagement Thresholds Three Touches to Tighter Collaboration Automated Referral Engagement Thresholds Sol. Area EngagementName Deal Size Cust. Segment Partner creates claim in MCI Azure Innovate Partner-Led: Azure AI Platform Deployment MCI creates Partner Center referral when conditions are met Azure Migrate & Modernize Partner-led: Infrastructure and Database Migration Microsoft / Partner may jointly engage in opportunity Azure Migrate & Modernize Partner-led: Infrastructure and Database Migration with Microsoft Defender for Cloud Azure Migrate & Modernize Partner-led: Migrating to Azure VMware Solution Majors & SMC Corporate Customer Automated Referral Management Process Flow Azure >$10,000 Azure Migrate & Modernize Partner-led: Virtual Desktop Infrastructure Azure Migrate & Modernize Partner-led: SAP Migration Azure Migrate & Modernize Partner-led: Migration to SAP RISE in Azure Azure Innovate Partner-Led: Build & Modernize AI Apps Deployment Azure Innovate Partner-led: Analytics Deployment Azure Innovate Partner-led: Accelerate Developer Productivity Deployment Select engagements enabled for automated referral management Customer consent request triggers referral creation process where deal size, and customer segment requirements are met Referral upgraded co-sell when customer consents to engagement Intune Suite Pilot Windows in the Cloud Assessment Teams Phone Pilot Medium to Large Commercial Customers Modern Work & Security All Referral status automatically updates to Won or Lost based on POE completion status. Microsoft Sentinel Migrate and Modernize * Partners may manually update or manage referral details throughout the typical referral lifecycle. *All sizes included

Business Azure Incentives Introduction Modern Work Incentives Security Incentives Engagement List Terms and Conditions Support and Resources Applications Incentives Glossary Azure Resources for Common Support Scenarios Useful Links Automated Referral Management | Referral Creation Process Detailed MCI Partner Activities Microsoft CRM Activity Engagement Stages Stage 04 POE Validation Stage 05 Partner identifies customer opportunity, creates MCI claim for partner activity. Stage 01 Claim Customer Partner requestscustomer consent through MCI Partner Activities portal Customer provides consent to proceed. Adds Deal Size when requesting customer consent Microsoft creates referral where conditions meet engagement configuration. Microsoft updates referral as Co-Sell after customer consent has been received. Microsoft Account team actions Co-Sell Referrals in Microsoft CRM, by Accepting and/or Appending Referral to a MSX Opportunity Customer Consent Stage 02 Partner completes engagement per requirements Partner submits POE Stage 03 Execute & Submit POE Microsoft approves or declines POE Partner disputes or fixes POE errors Upon POE approval MCI updates PC referral status to won and upon claim expiration without POE approval status is updated to Lost . Stage 04 POE Validation Microsoft processes payment for approved claims Partner receives payment for processed approved claim. Stage 05 Payment

Business Azure Incentives Introduction Modern Work Incentives Security Incentives Engagement List Terms and Conditions Support and Resources Applications Incentives Glossary Azure Resources for Common Support Scenarios Useful Links MCI Partner Activities | Deal Size Guidance Overview Upon requesting customer consent, MCI starts the ARC process for select engagements. Partners provide estimated deal size in ($USD equivalent). Partners may update the value in MCI until the customer completes the consent process. This input will not impact the claim eligibility or payout. How is Deal Size Value Used within Microsoft Share the created referral with customer account team to support co-sell process Notify account teams when activity is completed to drive customer next steps Future capabilities to enhance the partner experience Microsoft is working to enhance MCI to support relationships with partners and help guide Microsoft ability to Co-Sell's with partners. This change will not impact any claims that have already received customer consent. Estimating Deal Size by Revenue Type License and Seat Revenue Specify the license and seat customer purchase estimate over a 12-month period Estimated amount should reflect the deal size value to Microsoft revenue in USD Consumption Revenue Estimated amount of revenue generated over the first 12-months after the project is complete in USD Partners should leverage the Azure Consumption Estimator and carefully consider the ramp up of the project after deployment. Support & Resources Contact your company s Referral Admin for estimation guidance Your PDM may be able to provide additional estimation guidance