Axel Springer Sustainability Dilemma: Making Ethical Choices for a Greener Future
Explore the ethical dilemma faced by Axel Springer as they navigate sustainability issues and strategic decisions, particularly regarding the use of conflict minerals in their devices. The story delves into the choices between informing stakeholders, continuing or discontinuing the use of current technology, and the impact on corporate sustainability. Discover the key factors and criteria influencing Axel Springer's decisions towards a more environmentally conscious future.
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Presentation Transcript
AXEL SPRINGER SUSTAINABILITY IN DANGER Daniel Goldstein
Background European digital publishing company founded in Germany in 1946 Committed to sustainable practices Florian Nehm Head of Corporate Sustainability and EU Affairs
Decision at Stake In 2011 Nehm read a few interesting new details about working conditions, environmental aspects and about the devastating circumstances under which some minerals were excavated in Eastern Congo Sold to perpetuate the fighting the DRC Dependent on these devices made by Apple Usage of these devices internally Created apps for sales and revenue numbers, forecasts, etc. What to do?
Alternatives Do Nothing/Inform CEO Mathias D pfner Use their publishing platform to shed light on this issue to companies and consumers and KEEP using the Apple devices they have Use their publishing platform to shed light on this issue to companies and consumers and STOP using the Apple devices they have and switch to a more environmentally friendly device
Criteria for Axel Springer From the perspective of Florian Nehm Strategic Criteria Control Criteria Consumer Responsibility Environmental Corporate Sustainability Operational Profit Organizational Reputation/Brand
Key Factors Environmental Operational Organizational Funding the conflict in the DRC - Cost Innovative Thinking - Risk Reputation - BOCR Usage of conflict minerals within Axel Springer Cost/Risk Subscriptions to magazines B/O Usage of conflict minerals in general Cost/Risk Sustainability commitment - BOCR Training - Cost
Costs .106 actual prio.
Results 0.220 0.460 0.119 0.201 Consumer Responsi~ Corporate Sustain~ Profit Reputation Benefits Benefits Use platform, stop using Apple products Costs Costs Use platform, stop using Apple products PRIORITIES Opportunities Opportunities Use platform, stop using Apple products 1.Benefits 0.274 2.Opportunities 0.352 Risks Risks Do Nothing/Bring up to the CEO 3.Costs 0.106 4.Risks 0.267
Results Additive Additive Multiplicative Multiplicative
How well Did the BOCR Model Work? What would I do Differently? While I think the BOCR model worked, I wish I could have gone back and created more alternatives I mainly stuck to the alternatives presented in the case study I didn t have any rank reversals, which might have happened if I added more alternatives
