Ballinasloe Life Magazine Sales, Distribution, and Success Overview
"Explore the successful launch of Ballinasloe Life Magazine volumes 1-3 and the upcoming release of Volume 4. Get insights into the sales, distribution, subscribers, costs, income sources, and expenditure details. Discover the community initiative by Ballinasloe Area Community Development. Find out about the magazine's distribution strategy, cost per magazine, and the impact on the Ballinasloe town and surrounding areas."
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Presentation Transcript
BALLINALSOE LIFE MAGAZINE Sales & Distribution Details Volumes 1-3 Launch of Volume 4
BALLINASLOE LIFE MAGAZINE INITIATIVE OF BALLINASLOE AREA COMMUNITY DEVELOPMENT (BACD LTD) SUCCESSFUL COMPLETION OF VOLUMES 1- 3 LAUNCH OF VOLUME 4 OVERVIEW OF COSTINGS & SALES
BALLINASLOE LIFE MAGAZINE SUBSCRIBERS Founding Additional Total Volume 1 29 6 35 Volume 2 38 18 56 Volume 3 43 23 66 TOTAL OF 94 DIFFERENT BUSINESS S/GROUPS
BALLINASLOE LIFE MAGAZINE SALES &COSTINGS Volume 1 Volume 2 Volume 3 Income 35,000 45,500 45,500 Expenditure 40,000 45,300 44,900 - 5,000 200 600
BALLINASLOE LIFE MAGAZINE BLM INCOME Volumes 1,2 &3 Christmas Adverts 5% Contributions 4% Sales 2% Additional Ads 9% Founding Subscribers 80%
BALLINASLOE LIFE MAGAZINE BLM COSTS Volumes 1,2&3 Other 3% Collation/ Editorial 15% Distribution 4% Graphic Design 8% Printing 70%
BALLINASLOE LIFE MAGAZINE DISTRIBUTION of EXPENDITURE 130,200 Other 1% Ballinasloe 99%
BALLINASLOE LIFE MAGAZINE Distribution Volume 1 27,000 4,500 per edition Volume 2 30,000 4,500 per edition 7,500 Xmas Edition Volume 3 34,500 4,500 for 2 editions 7,500 Xmas edition 6,000 per edition Volume 4 37,500 6,000 per edition 7,500 Xmas edition
BALLINASLOE LIFE MAGAZINE COST PER MAGAZINE Volume 1 Volume 2 Volume 3 No. of Copies Cost Price per Mag 27,000 40,000 1.47 30,000 45,300 1.51 34,500 44,900 1.30
BALLINASLOE LIFE MAGAZINE Distribution 3,500 delivered directly to every household & business in Ballinasloe Town Key outlying villages and national schools supplied (Ahascragh, Fohenagh, Kilconnell, Ballyfa, New Inn, Caltra, Cappataggle, Aughrim, Kiltormer, Eyrecourt, Laurencetown, Clontuskert, Shannonbridge and Clonmacnoise)
BALLINASLOE LIFE MAGAZINE VOLUME 4 Projected Costs of 48,000 Adverts Deadline Editorial Deadline Delivery Date No of Copies Issue No. 1 April/May 12th Mar 19th Mar April 4th 6000 2 June/July 7th May 14th May May 30th 6000 3 Aug/Sept 9th July 16th July Aug 1st 6000 4 Oct/Nov 10th Sept 17th Sept Oct 3rd 6000 5 Dec/Jan 12th Nov 19th Nov Dec 5th 7500 6 Feb/Mar 7th Jan 14th Jan Jan 30th 6000
BALLINASLOE LIFE MAGAZINE VOLUME 4 (37,500 magazines) 1,000 +Vat for 40% advert ( 166 per edition) < 3c per magazine printed 650 +Vat for 20% advert ( 108 per edition) <2c per magazine printed Delivered directly to target market.
BALLINASLOE LIFE MAGAZINE Project Team: Seamus Duffy, Colm Croffy, Brendan Kelly, Lyn Donnelly Journalists: Ruairi Moore, Caitriona Ni Chadhain Barra O Crofa gh, Siofra Mannion, Owen Dunne Pamela Ryan & Kevin O Connor Graphic Designer David Cunniffe Contributors Voluntary Drivers Garbally TY Students
