BC MoMA Case Study and Economic Scan: A Unique Leasing Bonus
Explore the success story of BC MoMA with its unique leasing bonus, box office records, and promotion opportunities. Learn about the economic scan involving Broadway Circuit, EDKO Films Ltd., and more in Mainland China's art house cinema scene.
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Presentation Transcript
Case Study Of BC MOMA MADE BY MAX (XIAOQING) MA AAD 610 FALL TERM
Brief Overview The Broadway Cinematheque Opened in 2009 Located in Beijing The only art house cinema in Mainland China
Economic Scan Broadway Circuit EDKO Films Ltd. The New Film Association William Kong
Bonus on leasing Unique Rental agreement with BC MOMA A 10,000 rental fee /M 10,000 box office income 30% bonus sharing
Box office records Year Box office record Number of audience Screenings 2010 250,0000 7,1000 6200 2011 350,0000 10,000 6500 2012 450,0000 13,000 6700 2013 500,0000 14,000 7000
Promotion Opportunities Online promotions The coming events of international film festivals An increase number of potential audience
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