BEE THE HIVE - Building Future Growth Platform
Presented by the University of Glasgow, this project delves into how BeeKeeper can construct a platform for future expansion. It covers internal analysis, market status, organizational structure, financial state, client base, and strategic alternatives, providing a comprehensive understanding of the challenges and opportunities. With a focus on innovation, scalability, and ensuring alignment with core values, the discussion aims to propel BeeKeeper towards sustained success.
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Presentation Transcript
Presented by the University of Glasgow: Sarah Henkind, Mara Hilmy, Wes Treiber, Barry Ryan BEE THE HIVE
PROBLEM STATEMENT How does BeeKeeper build a platform for future growth
AGENDA Introduction Key Issues Analysis Alternatives Recommendations Closing and Questions
INTERNAL ANALYSIS Product unique and prepared for GDPR Proven success in the hospitality industry Scalable product Agile and exciting Organizational conflicts/miscommunication Inconsistency with core values Revenues cannot cover costs
STATE OF THE MARKET Major competitors Current demand Slack and Yammer dominate the enterprise market demand for non desk workers to easily communicate Increase in part time workers with out computers With various options buyers can shop by price Customers have the power Increase of contract or part time workers
WHAT IS BEEKEEPERS DNA Current State Identity split Core values unenforced For Future Growth Simple secure solution for all employees to communicate
CURRENT ORGANIZATIONAL STRUCTURE Cristian/Flavio Potential management Sales Marketing Engineering
FINANCIAL STATE Received 13 million in series A funding Supporting 130 employees world wide Approximately 6.5 million in yearly salary cost Revenues only account for 65% of costs
CURRENT CLIENTS Buyers Users Senior to middle management in the hospitality, retail, and manufacturing industries Non desk workers, generally lower wage and service focused Focused on improved employee satisfaction, communication, and time management Receive more overall benefit but do not affect the purchasing process
ALTERNATIVE 1 Pros Increased sales and brand awareness Diversifies risk of relying on a limited number of seasonal industries Cons Growth focused strategy: Multi industry approach to capture revenue from a variety of companies to spur short term growth. Focus on sales channels that we have not previously explored Requires additional sales and engineering personnel and training Extremely cost intensive of limited remaining resources
ALTERNATIVE 2 Pros Geographic spread: Narrows industry scope to our core clients and goal is to find them in world wide locations out side of where we currently operate Helps consolidate efforts into doing what BeeKeeper is best at Generates easy growth in markets where competitors have less of an advantage Cons Additional regulations Cultural differences Still not cost effective with current resources
ALTERNATIVE 3 Pros Reactive strategy: BeeKeeper has a very strategic advantage with our platform being one of the few ready for GDPR compliance Strategy is to wait as firms look to be able to securely communicate and discover we are the most reliable available solution Cost effective Leverages a unique differentiator that requires no additional investment Saves time and energy to define future plans Cons Not viable for quick short term growth or sustainable long term growth When other companies become compliant we lose out on a large portion of the market share
RECOMMENDATIONS Secure the hive: consolidate Potential to expand the hive Build the hive: use your own platform
IMPLEMENTATION Secure the hive: Consolidate Over the next 12-18 months: Close San Francisco office and focus on Northern Europe Wind down retail and manufacturing elements
IMPLEMENTATION Build the Hive Establish HR and implement internal values Create multi-disciplinary teams focusing on groups of clients After-sales services
RISKS AND MITIGATION Risks Mitigations Capital dries up Other companies become GDPR compliant Pulling out the American market limits profitability Sell more share or apply for series B funding This is likely but while they focus on compliance we can focus on differentiation We are not ignoring other markets we just focus sales efforts around the hive
Presented by the University of Glasgow: Sarah Henkind, Mara Hilmy, Wes Treiber, Barry Ryan THANK YOU, QUESTIONS?
