Beekeeper's Strategic Shift: Challenges and Opportunities Ahead
In this detailed analysis, explore the key issues facing Beekeeper as they seek to shift their business in the next 12 months. Delve into SWOT and PESTLE analyses, uncovering weaknesses, strengths, opportunities, and threats. Discover the critical areas of focus such as scaling, communication gaps, and organizational difficulties. Gain insights into the strategic recommendations and implementation plans to guide Beekeeper towards disrupting the scaleup phase successfully.
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Presentation Transcript
The biggest risk is not taking any risks. Mark Zuckerberg
Beekeeper: From Pivoting Startup to Disrupting Scaleup ODETTE CONSULTING: Brandon Lalonde, Jacob McCourt, Jordan Neposlan, Sahi Veeraraghavan PRESENTING TO: Executive Management Team of Beekeeper
THE CHALLENGE How should Beekeeper shift their business in the next 12 months?
Agenda Situation Analysis Key Issues Alternatives Recommendation Financial Overview Implementation Plan
Agenda Situation Analysis Key Issues Alternatives Recommendation Financial Overview Implementation Plan
SWOT Analysis of Beekeeper Weaknesses -costs are increasing and outplacing sales -multiple offices globally -product is not unique Strengths -software platform is compliant with GDRP -big clients (Fairmont, Marriott Hotels) SWOT Analysis of Beekeeper Opportunities -untapped markets by workplace communication platforms (airlines) -many companies do not have GDRP compliant solution Threats -a few large North American companies control the market (Facebook, Microsoft, Slack)
PESTLE Analysis of Beekeeper P E S T L E Widespread use of mobile phones and app technology -Companies are adopting workplace communication platforms -Risks: recessions, rising inflation -Markets are weak -Consumers are cautious with personal information Global Data Protection Regulation (GDPR) Not Brexit relevant
Agenda Situation Analysis Key Issues Alternatives Recommendation Financial Overview Implementation Plan
Key Issues of Beekeeper Current Scaling Silicon Valley style Engineers sync with management Office Space Communication gaps and cross- cultural differences Engineering teams misalignment of leadership philosophy Owners Changing Roles Organizational Difficulties
Key Issues of Beekeeper Future Risks to be Mitigated Technology is changing keeping up the tech trend Regulatory to cover customer data London - Brexitt Market Fluctuations
Agenda Situation Analysis Key Issues Alternatives Recommendation Financial Overview Implementation Plan
Alternatives for Expansion Alternative #1: North American Hospitality Industry Alternative #2: 5 Global Segments Alternative #3: European Airline Industry
Making a Decision North American Hospitality 5 Global Segments Airlines Europe Risk 3 6 3 Alignment to Regulatory GDRP 3 6 9 Size of Market 5 8 5 Technical and Industry Complexity Capabilities with Current Resources 6 4 6 1-3 4-6 7-10 6 4 8
Agenda Situation Analysis Key Issues Alternatives Recommendation Financial Overview Implementation Plan
Making a Decision North American Hospitality 5 Global Segments Airlines Europe Risk 3 6 3 Alignment to Regulatory GDRP 3 6 9 Size of Market 5 8 5 Technical and Industry Complexity Capabilities with Current Resources TOTALS 6 4 6 6 4 8 1-3 4-6 7-10 23 28 31
Reasoning: Industry Breakdown Financial Services Airline Retail Manufacturing Hospitality Market Size 7 4 7 8 5 More Non- tech customers Head Office Decision Making in Europe Complexity 6 8 4 5 5 7 8 6 8 4 5 7 5 4 5 1-3 4-6 7-10 Growth Potential 5 5 5 5 5 TOTALS 30 32 27 30 24
VRIO Analysis of Beekeeper Entering the Airline Industry Valuable Rare Inimitable Organized to Exploit x x x x Core Competency x x Aviation Technology Compliance with GDRP Geographic Location Sales and Engineering Software Platform
Recommendation Expand into European Airline Industry Unpenentrated market Extreme growth potential
Agenda Situation Analysis Key Issues Alternatives Recommendation Financial Overview Implementation Plan
General Assumptions Revenues are still only covering 65% of company costs Retail, hospitality, and manufacturing industries still make up 80% of company revenues Other industries serviced continue to make up the remaining 20% of revenues Airline industry includes airports and airline companies
Assumptions Airline industry is a $1B industry The Information Technology budget in the airline industry is 20% of the industry s value Want to capture 5% of IT budget in form of revenue generated
Pricing Model 2019 2020 1,000,000,000.00 200,000,000.00 10,000,000.00 125,000.00 58,333.33 183,333.33 3,000,000.00 7,000,000.00 10,000,000.00 Airline Industry Airline Information Technology Airports Our Avaliable Portion Total Revenue Yearly (2020) Month (2020) 300,000.00 25,000.00 Charge Airlines 350,000.00 29,166.67 Charge Airports
Agenda Situation Analysis Key Issues Alternatives Recommendation Financial Overview Implementation Plan
Implementation Plan Pilot (2019) Roll-out (2020) Target 2 airports and 5 airlines Demos and sponsorships at industry events Prospect and sign new business Implement customer surveys For existing customers: more profitable contracts Target 20 airports and 10 airlines Implement most requested features Close North American sales office Reorganize to Europe For existing customers: maintain current customer base
Conclusion Creating a sustainable competitive advantage Issue Expand to the European airline industry untapped market with tremendous growth potential Solution
