Beekeeper University of Rochester Simon Business School Analysis
"Explore the strategic analysis of Beekeeper, a project by University of Rochester's Simon Business School, focusing on issues, situation analysis, goals, potential solutions, cost analysis, pricing, risk management, and implementation plan for scalability and growth."
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Presentation Transcript
Beekeeper University of Rochester Simon Business School Haotian Gong Gengfei Li William Trigg Minjia Zhan
Issues 1. Direction of Growth: Horizontal vs. Vertical 2. Product: Customization vs. Scalability 3. Internal: Sales Process
Situation Analysis Strength Weakness Not limited by geography Mobile App running on any device Integration with other systems Hard to scale up Disconnected sales team from engineering team Inefficient management Threats Opportunities Companies sold to early adopters viewed as start up. Relationship with stakeholders and investors, risk vs. risk-averse Reduced growth if they fail to focus on the hospitality industry The new regulation will attract all industries
Goal Maintaining growth while making Beekeeper scalable
Potential Solutions Provide customization for Hospitality Industry and create a scalable solution for the other industries Form a special project division that focuses on customization for hospitality industry Create a core product that is compatible with every industry
Solution Scalability Growth Potential Time to Implement HIGH HIGH MEDIUM Hospitality + Industrialization LOW LOW SHORT Focus on Hospitality HIGH HIGH LONG Focus on Industrialization
Cost Analysis Overheads Labor costs Marketing Expenses Other Expenses
Pricing FEE COMPOSITION Maintain fee, 1,500 Customized, 90,000 Basic, 125,000 $2 fee per user Maintain fee Customized Basic
Risk Management Beekeeper is inexperienced with the industries they are expanding to Differentiation from competitors, i.e. Slack, Yammer Demand for our product new industry may not want our product
Implementation Plan Year 1: Create and launch core product; Form the special project division Year 2: Expand special projects to other industries Year 3: Develop industry-specific products
Conclusion Core product: Maximizes potential growth Competes more closely with rivals Aligns with the core values, i.e. simplicity Specialized: Accommodates existing demand in hospitality Provides higher per client revenue
