Benefits of Converging Technologies for Machine Translation Users

Converging Technologies What are the benefits for MT users? MT Summit, August 28, 2009 By Jaap van der Meer

Barriers to Convergence Proprietary lock-in translation business models Low technology adoption No innovation No execution on standards Dramatic gap between demand and supply Translation too costly and too slow MT quality not good enough 10 times more MT than HT

Localization Business Innovation Roadmap TAUS LBI Report June 2009 Open Translation Platforms Open, open, open Community translation Engaging end-users Translation automation From evangelization to embracement Language data sharing Evolution of TMs

Importance of Language Data 1985 1995 2007 Localization Globalization Transmutation Translation Memory Globalization Management Systems Advanced Leveraging Machine Translation User Web sites Enterprise content + + Continuous Publishing User generated content instructions Standalone workstations Enterprise server Industry-shared language data

Milestones Idea is born in Taos, New Mexico March 2007 TDA established by 44 members July 2008 TDA platform launched for production On schedule, on budget! March 2009 A benchmark from University of Leeds Shared language data generate increased leveraging of 19% May 2009 Public launch of TDA platform June 2009 TDA Member Pilot projects Shared language data generate increased leveraging of up to 50% August 2009

Implement an Industry Vision One global platform open to all stakeholders in the translation industry

Applications Benefits Benefits Application Reduced cost and friction in management Improved translation quality Hosting TMs for your own business Single legal framework IT security TMX standard tool compliance Improved performance of translation technology Access to new locales New business opportunities More content and more languages Increased customer satisfaction Sharing TMs In-domain large data collections Competitive platform open to all Solving validation and QA bottleneck Improved translation quality Increased translator productivity Increased customer satisfaction Access to global terminology See all terminology in context Frequency, translation variance Automatic semantic tagging

Why Join 1. Pooling data, pooling investments Individually, companies do not have sufficient language data and funding to significantly upgrade efficiency and performance of translation activities. TDA puts an end to a fragmented market place. 2. Increase productivity Leveraging larger volumes of shared industry data helps companies to increase productivity. In-domain MT engines can increase productivity by 50% or more. Pay-back period on member fees is very short, even in case of small translation budgets. 3. Seize new business opportunities Vendors of translation services and technologies can improve their technologies and solutions and develop new value-added services and specialization. Buyers of translation can use existing translations to enter new locales more rapidly. 4. Improve quality Transparency of language data helps to improve the translation quality and consistency of terminology. 5. Collaborate and innovate Collaboration in TDA industry groups helps companies to establish a highly efficient translation operating system and stimulate localization business innovation.

TDA Member Pilot Projects Advanced rerun of CTS study 75-100% matches approx. 30% of segments in a zero assets scenario Advanced weighted word count approach leveraging against the same data set used for the CTS study Average 35% reduction in weighted word count in zero assets scenario Average 50% reduction in weighted word count in limited assets scenario NB: translators have not checked usefulness of matches www.tausdata.org/index.php/news/news/70-profit-of-sharing-up-to-50

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