BOBSLA E-motion on Snow Consulting Group
BOBSLA E-motion on Snow Consulting Group at www.insper.edu.br presents key points for environmentally friendly business strategies focusing on snow activities. The team includes Lais Caldeira, João Raupp, Larissa Antunes, and Gabriela Brandão. The agenda highlights company analysis, alternatives, recommendations, and implementation for sustainable snowmobile electrification. The company's core values prioritize innovation, environmental consciousness, safety, instant torque, fast acceleration, energy efficiency, and zero emissions. An assessment of bargaining power, threats, and competitive rivalry is provided, along with market insights on snowmobile sales, economic impact, and growth projections.
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BOBSLA E-motion on Snow Consulting Group www.insper.edu.br 1 www.insper.edu.br
Meet The Team Lais Caldeira Jo o Raupp Larissa Antunes Gabriela Brand o Strategy & Ops Marketing Finance Commercial www.insper.edu.br 2 www.insper.edu.br
Agenda Key Points Company Analysis Alternatives Recommendation Implementation Conclusion www.insper.edu.br 3 www.insper.edu.br
Key Points If we do not care about CO2emissions, we will soon have no snow at all Bobsla - How to Become the Tesla on Snow How to Define a Proper Business Plan to Replace Not Environmentally Friendly Models How to Turn Electrification of Snowmobiles a Profitable Business www.insper.edu.br 4 www.insper.edu.br Company Analysis Key Points Alternatives Recommendation Implementation Conclusion
Company Analysis www.insper.edu.br 5 www.insper.edu.br
Company Analysis Core Values Key Benefits Innovation Environmental-oriented Safety User Safety Instant torque Fast Acceleration Energy Efficiency Zero Carbon Emission Zero noise Family Fun - - - - - - - - - - www.insper.edu.br 6 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion 6
Company Analysis Bargaining power of suppliers Threat of new entrants Easy to source locally Main snowmobile manufacturers not in the electrical market, but with capacity Bargaining power of customers Porter's five forces Threat of substitutes Wide range of available brands Convencional Snowmobile Fun activities in snow Transportation and service Competitive rivalry Several Competitors with different price ranges Long lasting product www.insper.edu.br 7 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Alternatives www.insper.edu.br 8 www.insper.edu.br
Market Size 1 - Size = $1.4 to 1.8 billion 2020- 2027 - Expected Growth = 3.5% p.a. 2 - 2020 = over 120,000 snowmobiles sold worldwide - Over 1,7 million snowmobiles registered only in the US and Canada 3 Snowmobiles Economic Impact: $26 billion in the US $9.3 billion in Canada $ 5 billion in Europe & Russia www.insper.edu.br 9 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Alternative 1: Licensing Patented Technology PROS CONS HOW - - - New Hardware Design Low Manufacturing Cost Big Competitors might be interested - Licensing Company with one exclusive product Expire after 5 years then incomes from where? New Tech from competitors - B2B only - - www.insper.edu.br 10 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Alternative 2: Selling Hardware PROS CONS HOW - - Immediate Capital Low maintenance post-sales - Limited Manufacturing Capacity Limited Cash Flow High dependency on brand awareness (B2B and B2C) Long Product Lifecycle Economic Crisis due to Covid-19 - B2B: Ski Hotels Service Cars B2C - - - - - www.insper.edu.br 11 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Premisses G&A Expenses = 15% Revenue Sales & Marketing = 10% Revenue WACC = 10% Financial Analysis www.insper.edu.br 12 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Alternative 3: Service Provider CONS - PROS - - - HOW High Maintenance Logistics & Operational Costs Low immediate Capital Reliance on Resorts and Ski Stations Brand Awareness Long Term Capital Fit to current manufacturing capacity Constant Feedback Family Fun Approved - B2B: Ski Hotels Service Cars B2C Ski Stations - - - - - - www.insper.edu.br 13 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Premisses G&A Expenses = Hardware Scenario Sales & Marketing = Hardware Scenario WACC = 10% Op. Costs = $500/unit/year Bobsla units operate for 5 years Financial Analysis www.insper.edu.br 14 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Choice of Alternative: Necessity of Employed Capital Long Term Feasibility NPV Licensing Hardware ALTERNATIVES Service www.insper.edu.br 15 www.insper.edu.br Company Analysis Key Issues Alternatives Recommendation Implementation Conclusion
Recommendation www.insper.edu.br 16 www.insper.edu.br
Service x Hardware Hardware Service Sell Bobsla for resorts (B2B) and enthusiastic customers (B2C) Create dedicated spaces in high-end resorts for customers rent X www.insper.edu.br 17 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
Service Provider Lower necessity of Employed Capital (around $700k) Best NPV in the short term (5 years scenario) Profitability since the first year Hardware Higher necessity of Employed Capital (around $1,6MM) Best NPV in the long term (10 years scenario - almost 2x higher then Hardware Scenario) Service In both scenarios the company will have to make a new plant investment by 2025 (estimated $ 1MM) to reach capacity over 150 units/year www.insper.edu.br 18 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
Service Provider Strategy Leasing equipments without costs to Hotels and Resorts B2B Rent directly to consumers on ski stations B2C www.insper.edu.br 19 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
Recommendation Strength Brand Awareness Data Mining from Customer Feedback Weakness - Major fundraising needed - Operational Costs and Complexity S W - - O T Opportunities Capturing the tourism return after Covid Client does not need to purchase the Bobsla to enjoy in Threats - New lockdowns (e.g.: Omnicron) - Competitors - - family www.insper.edu.br 20 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
Implementation www.insper.edu.br 21 www.insper.edu.br
Implementation Schedule 2027 2022 2025 - New Plant Operations (1MM USD) - Fundraising 1MM USD - Growth Rate 10% year - 250 units delivered - 20 Units Delivered - Expansion to New Markets - Reduction of Manufacturing Cost - Europe Focus - Europe Focus www.insper.edu.br 22 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
Fundraising Challenge Raise $1 million without selling more than 50% of the company How Strategic partnership with major suppliers such as Italian Industrial Group, Resorts and Ski Stations Venture Capital Funds www.insper.edu.br 23 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
Expansion structure HR OPERATIONS - Adjust the facilities for the equipment - Logistic for delivery equipment in different locations MARKETING - Search and validate ski resorts and hotels - Build partnership with hotel brands for brand awareness - Organize events such as Grand Prix R&D - Allocate new employees with cultural fit for the expansion - Training team for brand awareness and sales - Constant Improvement of current product for more efficiency and safety - Develop new products www.insper.edu.br 24 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
Conclusion www.insper.edu.br 25 www.insper.edu.br
Conclusion Aim for the Business Plan with higher NPV of $8.5 million through Service Providing - even having to share half of the company in order to fund the initial capital Focus on Brand Awareness in the European Market Strategy that allows Data Mining from Customer Feedback in order to continuously improve the Product www.insper.edu.br 26 www.insper.edu.br Company Analysis One-Pager Alternatives Recommendation Implementation Conclusion
THANK YOU Q&A? Insper Consulting Group www.insper.edu.br 27 www.insper.edu.br
