Boost Your Business Strategy with Comprehensive Strategic Planning
Enhance your business success with a detailed strategic planning guide covering executive summaries, market research, financial planning, SWOT analysis, and more. Dive into key areas like product development, marketing tactics, client relationships, and financial projections for a robust business strategy.
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Presentation Transcript
STRATEGIC PLANNING COMPLETED BY: [ NAME ] YOUR LOGO DATE COMPLETED: [ DATE ] STRATEGIC PLANNING
Executive Summary Your Company Product / Service Development Marketing Plan Market Research TABLE OF CONTENTS Measurable Marketing Goals Situational Analysis (SWOT) Financial Plan Overall Assessment & Review Risk Factors (See SWOT) & Contingencies Appendices STRATEGIC PLANNING| TABLE OF CONTENTS
CONCISE OVERVIEW EXECUTIVE SUMMARY
MISSION STATEMENT GUIDING PRINCIPLES PAST TRAJECTORY & RESULTS MANAGEMENT CONSTRUCT YOUR COMPANY
PRODUCT / SERVICE DESCRIPTION PRICING MODEL DELIVERY SYSTEM DELIVERY CAPABILITIES PRODUCT / SERVICE DEVELOPMENT
STRATEGY / TACTICS CLIENT BREAKDOWN MARKET POSITIONING ADVERTISING PUBLIC RELATIONS CROSS-SELLING CLIENT POSSIBILITIES TEST MARKETING OTHER MARKETING PLAN
CLIENTS COMPETITION MARKET STATUS MARKET RESEARCH
CONSUMER CLIMATE MARKET SHARE DISTRIBUTION CHANNELS DIVERSIFICATION MEASURABLE MARKETING GOALS
INTERNAL FACTORS STRENGTHS (+) WEAKNESSES ( ) EXTERNAL FACTORS OPPORTUNITIES (+) THREATS ( ) SITUATIONAL ANALYSIS (SWOT)
REVENUE SOURCES FINANCIAL PROJECTIONS PRO FORMA FINANCIAL STATEMENTS MONTHLY CASH FLOW BUDGET CRITICAL RATIOS / FINANCIAL STATEMENT ANALYSIS BUDGET VARIANCE ANALYSIS FINANCIAL REVIEWS & AUDITS FINANCIAL PLAN
TRACKING SYSTEMS CAMPAIGN BREAK-EVEN ANALYSIS CLIENT SURVEYS ASSOCIATE / ADVISORY BOARD INPUT MARKET SHARE ANALYSIS MARKET SURVEY OTHER OVERALL ASSESSMENT AND REVIEW
REVENUE SHORTFALL NEGATIVE LEGISLATION ECONOMIC CLIMATE COMPETITION TECHNOLOGY ADVERSE PUBLIC IMAGE RISK FACTORS (see SWOT) & CONTINGENCIES
MARKET RESEARCH STUDY: CLIENTS MARKET RESEARCH STUDY: COMPETITION MARKET RESEARCH STUDY: ENVIRONMENT KEY INFO SOURCES APPENDICES
COMMENTS STRATEGIC PLAN | COMMENTS
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