Boost Your Networking Skills for Event Success
Enhance your networking abilities with expert tips to set clear goals, identify targets, craft compelling introductions, ask better questions, attract engagement, network beyond the booth, and follow up purposefully for effective event planning and strategy. Stand out at exhibitions and workshops to maximize opportunities for leads, partnerships, and brand awareness.
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Presentation Transcript
Exhibitor Training Day Networking = Net Worth Event Planning & Strategy Clive Kessell
Set Clear Networking Goals Identify your top 3 priorities: - Leads - Partnerships - Brand Awareness Market Insight - Focus on meaningful connections
Identify Targets in Advance Research key people in advance: - Exhibition Website - Exhibition Programme - LinkedIn, Search Engines, Others Market Insight - Be interested in them
Craft a Clear, Compelling Introduction Use a simple formula: - Who you are + What you do + Who you help - Give before you take Example: Hi, I m Clive from Really!, I Mentor Individuals and Businesses to Turn their Great Ideas into Successful Outcomes. How can I help you today? Speak using benefits and outcomes.
Ask Better Questions Go beyond 'What do you do? : - Prepare your Authentic Conversation Starters - Make them Open-ended Questions Be curious and genuinely interested. Listen! - How can you help? How will you handle negativity/rejection? - Have an exit strategy
Attract & Engage Clear signage, interactive displays, giveaways, competitions, business card draw, others? Stand in front of your booth be proactive - How many personnel will you bring? - Take breaks! Encourage social sharing with visual appeal - Offer mutual support
Network Beyond the Booth Attend workshops and casual spaces - Who will remain at the Booth? Don t cling to your circle, explore - Be a more curious version of yourself Connect on LinkedIn instantly - Take their details and record topics discussed
Follow Up with Purpose Follow up within 72 hours - Mention who you are and what you discussed Example: 'Hi [Name], it was great to meet at the Westcountry Business Show, I enjoyed our conversation about [Topic discussed]. Are you available for a call next week?'
Final Tips Be intentional Be approachable Be consistent Relationships first results will follow!
