Bringing Companies and Markets Closer - Intelligence and Opportunity
Discover how product marketing adds value by bringing companies and markets closer through identifying opportunities, coordinating intelligence, and reducing the risk of failure. This comprehensive approach aligns market needs with capabilities, builds compelling propositions, and leverages internal intelligence to drive success. Learn how to target prospects effectively, mitigate risks, and align market needs with company capabilities for sustainable growth and success.
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Presentation Transcript
Product Marketing Product Marketing The Value Add Intelligence
Identifies Opportunity Co-ordinates Intelligence Reduces Risk of Failure R I S K Aligns Market needs & Capability Balances needs with potential Builds a compelling proposition Harnesses org. resources Is cross functional , team building Customer focus Forward looking, leverages experience Mitigates Risk With Intelligence ~
Customers Buyers, Decision Makers, Influencer Prospects Gatekeepers, Buyers, Decision Makers, Influencer Competitors Proposition Governments Legislative, Socio-Economic Policy Wider Society Demographics. Trends Shareholders & Investors Customer Facing Colleagues Delivers Market Intelligence Delivers Market Intelligence
Sales Marketing Logistics Customer Support Personal Contact Research and Development Manufacturing Finance HR Leverages Internal Intelligence & Capabilities
Identifies Opportunity Assesses Attractiveness Builds Proposition collaboratively Crafts Compelling Messaging Targets prospects Identifies and mitigates risk Continually scans environment Adapts to change & Refines Shares Intelligence Regularly Aligns Market Needs and Company Aligns Market Needs and Company capabiliity capabiliity
Competitive Research Market Analysis/ Assessment Win/Loss Analysis Ongoing Market Briefs Content delivery(online) Press Articles/Releases Event identification Marketing Audit Go-To-Market Strategy User Group Management Proposition Development Concept Identification/Validation Fare4Me Stereoscopic Image Systems Stryke Ltd And More! + Experience Experience
BANK GTM Strategy for Direct Insurance COLLECTIBLES Competitor Analysis Coins SECURITY INK Market Attractives BANK Put Loss making branch into profit 3D Imaging Formalised Product documentation IElCO Sector analysis, Financial Services CPE GTM $500m ProductLine SAAS Competitor/Market Analysis, GTM ANALYTICS Comp/Market Anal, GTM, ,Content ICT (multiple) PR, Comms, Market, Win/Loss NEW STARTS GTM, Business Cases for fundin OSS Global Market Attractives, SNIPPETS MANAGED SERVICES 6 New Proposition in a box Successes ~
mark@newviewmarkets.com +44 7766735485
