Brochure Format and Layout Features for Effective Promotion
"Discover the key features of a brochure format and layout suitable for folding into pamphlets or leaflets. Learn how to target the right audience, use persuasive language, and create informative content with examples and exercises included."
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Presentation Transcript
KEY FEATURES OF A BROCHURE FORMAT & LAYOUT CAN BE FOLDED INTO A PAMPHLET OR LEAFLET AND ONLY INCLUDES SUMMARY INFORMATION WITH PICTURES/IMAGES. TARGET AUDIENCE THE PRODUCT, PLACE, OR COMPANY PROMOTED WILL DETERMINE WHO THE INTENDED AUDIENCE IS. LANGUAGE USAGE PERSUASIVE, INFORMATIVE AND EMOTIVE. REGISTER MAY BE INFORMAL OR FORMAL. PURPOSE AN INFORMATIVE PAPER DOCUMENT THAT IS PROMOTIONAL IN NATURE.
TARGET AUDIENCE WHAT IS THE PRODUCT? WHO IS IT AIMED AT?
LANGUAGE USAGE & CONTENT Pun School = cool PRODUCT BEING SOLD / INSTITUTION BEING PROMOTED SUMMARY INFORMATION ON WHAT IS PROMOTED LANGUAGE USED: CATCH PHRASES, PERSONAL PRONOUNS, EMOTIVE WORDS & PHRASES
WHAT IS THE PURPOSE OF THIS BROCHURE? Promote Eduscool Education for children going to Elementary School Aimed at Adults looking for good schools that their children would enjoy.
EXERCISES FOR WEEK 2 1. READ THROUGH THE COMPREHENSION HITTING THE AIRWAVES 2. COMPREHENSION & LANGUAGE ANSWER ALL THE QUESTIONS SET ON THE COMPREHENSION. 3. WRITING & PRESENTING CREATE A BROCHURE THAT PROMOTES THE RED CROSS CHILDREN S HOSPITAL IN CAPE TOWN. - USE RELEVANT INFORMATION FROM THE COMPREHENSION. - ANY LAYOUT MAY BE USED WITH AS MANY PICTURES AS YOU WISH. TARGET MARKET ADULTS/PARENTS WHO ARE LOOKING FOR A GOOD AND SAFE HEALTHCARE FACILITY FOR THEIR SICK CHILDREN. YOUR BROCHURE AND COMPREHENSION ANSWERS MUST BE COMPLETED BY MONDAY 1 MARCH.
