Brunswick (Brittonkill) Central School District Communications Service
Providing comprehensive communications support including website maintenance, newsletters, eNews distribution, media interaction, and response strategies for various situations. The district ensures efficient dissemination of information, engages with the community, and manages online platforms effectively to enhance communication with stakeholders.
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Presentation Transcript
Brunswick (Brittonkill) Central School District Communications Service October 16, 2014
Communications Service Includes 2 Web site support Offsite graphic design work for newsletters Access to Questar III s Communications Team for strategic and crisis communications support.
Publications 3 Winter Newsletter Budget Newsletter
eNews 4 800 Subscribers Four Distribution Lists (High School, Middle School, Elementary and District) Sent out for each school every two weeks
Media 5 Contact Point for reporters seeking information Develop talking points or other preparation for reporter interviews Monitor media stories
New York State OSC Audit 7 Advice on when and how District should respond Statement Preparation Talking Points for reporter interviews Monitored NYS OSC site for release of audit
Facebook 8 Launched in 2012 778 followers Posts include school-wide celebrations, academic and athletic achievements
Homecoming- Who is/was your favorite teacher? 10
Other Communication Tools 11 School Connects Outdoor Sign Internal Communication Parent Groups
Website 12 Top 10 pages Website homepage Elementary homepage Teacher web pages High school homepage Middle school homepage Athletics homepage Sports schedules Employment page District page Board of Education page
Mobile users increasing 13 Desktop and mobile visits to Brunswick website Regional comparison
Website launches 14 Brunswick/Brittonkill August 2009 Other districts Troy September 2009 Cairo Durham June 2010 East Greenbush August 2010 Chatham January 2011 Questar III January 2012 Wynantskill September 2012 Greenville September 2013 Hudson September 2013 Ichabod Crane December 2013 Cairo-Durham February 2015
Responsive web design (RWD) 15 Website design and development responding to the user s behavior and environment Layout is based on screen size, platform and orientation Same page of content styled differently for a desktop, mobile or tablet device RWD is Google s recommendation for website development
