Building a Business Case Template and Guide
A business case is crucial for securing resources and support outside the usual budget, emphasizing data-driven insights to justify a recommended action plan. Learn how to craft a persuasive business case with required content, analysis, budget overview, implementation timeline, and more.
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Presentation Transcript
2 0 2 3 BUILDING A BUSINESS CASE T e m p l a t e a n d G u i d e
Purpose: A business case is often employed when a request for resources, namely funds or support for an initiative is considered outside the usual budget or plan. It will utilize data to describe the current situation, and quantify the upside opportunity for growth, as well as the potential risk of lost revenue, or unrealized brand potential. Why is it important? Business cases are written to persuade peers or leaders with decision-making power to authorize your recommended course of action. The ability to write a persuasive business case is a valuable skill that demonstrates a strategic approach, a full understanding of business dynamics and an appreciation for the types of considerations that impact business decisions. Your business case should leave no doubt that the: Challenge or opportunity has been identified via an objective assessment of data and insights Recommended plan of action offers the best option for brand success Potential ROI justifies the requested funds, resources, or support 2
REQUIRED CONTENT 1. EXECUTIVE SUMMARY BUSINESS CASE TEMPLATE TABLE OF CONTENTS 2. CHALLENGE/OPPORTUNITY STATEMENT Goals and Objectives 3. INSIGHTS AND DATA 4. ANALYSIS OF THE CHALLENGE OR OPPORTUNITY 5. RECOMMENDATIONS Strategic Approach Tactics Obstacles and Mitigation Plan 6. BUDGET OVERVIEW 7. IMPLEMENTATION TIMELINE 8. METRICS AND KPIs 9. CONCLUSION 3
4. Analysis of the Challenge or Opportunity REQUIRED CONTENT Return On Investment (ROI) (fillable) 4
6. Budget Overview REQUIRED CONTENT FINANCIAL ANALYSIS METHODOLOGY: (e.g. details about your budgeting approach.) OBJECTIVE COST CONSIDERATIONS: Instructions: Complete Financial Analysis Calculator and paste image here Financial Analysis Calculator (fillable) TOTAL INVESTMENT: (fillable in dollars) 5
Presenting Your Business Case Up until now, we ve been describing what should comprise the content of your written business case. While the written document is very important, chances are that you will have to present the business case in a live or virtual meeting. Writing the business case and presenting the business case are two different things Your slides will most likely need to be condensed or bulletized to be more impactful and conform to best practices regarding PowerPoint use the suggested Recommended and Optional slide options to adapt your business case appropriately. Another trick that may help your case be more impactful is to use newspaper type headlines in your presentation, such as Confusion Around MOA Slows Adoption of Promising Drug. As with any presentation, the goal is to engage your audience, making it easy for them to follow your logic and understand your business plan. 6
