Building Consensus and Fundraising Strategy for Sacramento Public Library Tax Augmentation
Explore the strategic process of building consensus among stakeholders and executing a successful fundraising campaign for the Sacramento Public Library tax augmentation initiative. Engage with stakeholders, analyze financial forecasts, conduct polls, and implement effective funding strategies to support library services.
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Presentation Transcript
The 2014 Sacramento Public Library Parcel Tax Augmentation Part I Building Consensus Among the Stakeholders January 2012 January 2014 Part II YES on Measure B Campaign February - June 2014 Rea Laying the groundwork Reaping the harvest 1
Laying the groundwork and consulting with the stakeholders Library Board Library Director and staff Friends of the Library Library Foundation Elected officials Political advisors 2
Getting stakeholders to understand the coming financial crisis Library Forecast FY13/14 FY14/15 FY15/16 FY16/17 FY17/18 Annual Revenues 13,098,346 13,194,123 13,291,815 13,391,462 13,493,101 Annual Expenditures 13,329,000 14,187,000 14,658,000 15,146,000 15,649,000 Annual Operating Results (464,500) (992,877) (1,366,185) (1,754,538) (2,155,899) 3
Consulting with professionals Poll #1 Poll Results: 89% believe a good public library enhances quality of life in community. 88% believe in library programs for youth. 72% would vote to renew existing parcel tax. 66% would vote for renewal with increase. 4
Poll #2 and building consensus for Parcel Tax Augmentation JUNE 2014 JUNE 2016 Renew existing parcel tax EFFECT ON LIBRARY SERVICES OPTIONS Requires reduction of services over time, including closure of libraries 1 Add $12 supplemental parcel tax Replace existing $30 parcel tax with $49 parcel tax Stabilizes library funding and immediately corrects deficits 2 Stabilizes library funding and immediately corrects deficits; provides opportunity to increase service levels Renew existing parcel tax 3 5
Raising money and insuring financial accountability YES on Measure B Funding Friends of SPL SPL Foundation At the request of our Campaign Chair, Sacramento Mayor Pro Tem Angelique Ashby, we retained a political reporting and treasury service to insure compliance with state and federal laws. 31,600 15,000 Unions Elected Officials Individuals Total 7,000 6,000 1,195 $61,595 7
We used poll results to guide ballot language and content of bookmarks, brochures, and mailers. Printing and postage were our major expenses. 8
Poll results also helped determine where we went for endorsements PTA, teachers, Friends of the Library, police, and firefighters. We held early meetings with potential opponents to neutralize them. The Sacramento Bee endorsed us early. 9
Outreach included social media (Facebook, Twitter) + website + house parties and tabling events. Be There for Sacramento Libraries, our Facebook page, grew to more than 2,400 likes in 3 months with help from John Chrastka at EveryLibrary. 10
Final results Final Results for Measure B - 6/23/14 YES 44,222 73.02% NO 16,336 26.98% Over Votes 18 Under Votes 5,560 66,135 100% TOTAL VOTES Passage of Measure B provides city libraries with $1.9 million in additional funding each year. In 2016 there will be another election to renew the original $30 per year parcel tax. 11
