Building Effective Communication Strategy for Accountability in Competition
Develop a robust communication strategy to enhance transparency, accountability, and engagement in competition matters. Understand the importance of communication actors, channels, and target groups to effectively convey decisions, policies, and key information. Strategic planning and prioritization play a crucial role in shaping public perception and support.
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Presentation Transcript
Accountability & communication: Building a communication strategy Tatiana Marquez DG Competition.European Commission. ICN Agency Effectiveness Workshop Gaborone, 9 March, 2016.
Why do we communicate? To fulfil a legal obligations 1. Transparency towards citizens 2. Accountability towards a parliament or representative body 3. Due process/right of defence towards parties To develop a competition culture To create a deterrant effect To increase our prestige To gain public support
What do we communicate about? Establish communication priorities Decisions, Policy, formal steps in investigations No communication on open investigations no communication could also be part of your strategy Relevance for citizens and business (what is there for me?) Arguments, Facts and figures
Who communicates? Three main communication actors: - Our Commissioner: Margrethe Vestager - the Spokesperson - Communication unit in DG Competition Multipliers (media, stakeholders, politicians ) can pass some messages more effectively
How? Channels & target groups The channel follows the target 1. General public/Media: Press releases, Press conferences, Op-eds, interviews, Website, brochures, infographics, social media 2. Law firms: academic conferences, articles 3. Consumers and business associations: roundtables, meetings, Commission national representations, NCAs 4. Other EU institutions (EP, Council), EU MS 5. 6.
When? Strategic planning 2015 Communication priorities November ICC Commerce 5/11. MV Speech. Explanation of Tax decisions December 1/12 JL at EP Competition Working Group January Apple, Amazon, NE cops Decisions? 1. Taxation cases 12-14/1 Explanation of tax decisions (January debate in Plenary on ACR?) 9/11 MV in EP ECON Committee on 2014 ACR 14/11: BE scheme decision 30/11 McDonalds opening Openning of Platts cartel case. Opportunity Energy issues? (no event identified yet) 30/11 to 11/12 UNFCCC COP21, Paris. on AT 7/12 BEH electricity commitments Gazprom: Hearing (or early 2016) 2. environment Energy, climate and 13/11 FR Capacity mechanisms opening SA 23/11: PAKS Decision M 7-8/12 Qualcom 2 SO (predation + exclusivity) 12/12 MV Speech at Danish Industry Federation. Copenhagen. Single Market. Spanish Dividend (households +, broadcasters -) 17/1 Conference MV at the DLD AT Digital 3. Digital Single Market final decisions SA M AT 4. Banking issues Greek Guarantee cases (date tbc) bank decissions and Italian Deposit SA 4/11 Meeting with journalists and Press 1/12 JL at EP Competition Working Group release. Launch of consultation 4/11 Letter MV to IMCO/ECON committees 5/11 ICC Commerce Bxl. MV Speech. Reference to consultation 9/11 MV in EP ECON Committee on 2014 ACR 5. ECN+ initiative 19/11 MV London Policy Forum. 20/11 MV London Speech on 20/11 at the LSE. Speech at the European 25/11 MV Speech at NCAs DGs meeting 30/11 MV presenting in the Competitiveness Council 26-27/11 AT Agri guidelines 6. Mergers, cartel and antitrust, and SA cases 26/11 GCLC MV Speech, Bxl. Prioritasisation of AT cases 9/12 Brussels. JL Speech on Innovation in competition cases CRA Annual Conference, Ball Rexam TNT / FedEx Trucks Phase II decision Phase II decision
Communication dilemmas Public communication v. parties' interests/confidentiality requirements Public communication v. Discretion in decisions Relations with the media/stakeholders v. independence
https://twitter.com/EU_Competition http://ec.europa.eu/competition/index_en.html
