Business and R&D Activities in Japanese Market by Takeshi Saito at Seminar
Exploring business and research activities in the Japanese market, this seminar by Takeshi Saito, a research scientist at Hydro Aluminium, delves into the global aluminum industry landscape, Hydro's operations in Norway, and its presence in Asia. Discover the challenges and opportunities in the Japanese market as Hydro aims to expand its reach and impact in the region.
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Business and R&D activities in Japanese market Takeshi Saito, Research Scientist Hydro Aluminium, Research and Technology Development (RTD) 7th September 2016, Japan Seminar in Trondheim
A resource-rich, global aluminium company With robust positions across the value chain Global provider of alumina, aluminium and aluminium products Bauxite & Alumina Leading businesses along the value chain; raw materials, energy, primary metal production, aluminium products and recycling Energy 13,000 employees involved in activities in more than 50 countries Primary Metal Market cap ~NOK 70 billion/USD 8 billion Rolled Products Annual revenues ~NOK 87 billion (2015) Extrusion joint venture Included in Dow Jones Sustainability Indices and FTSE4Good (2)
Hydro in Norway Knowledge-based mainland industry with significant spin-off effects Operations 5 primary aluminium plants in Sunndal, Karm y, rdal, H yanger and Husnes Rolling mill and recycling plant in Holmestrand 20 hydropower plants in Telemark, Sogn, R ldal-Suldal and Agder 50% owner of SAPA, world s largest provider of aluminium solutions Sunndal (712) Sogn (Tyin/Fortun) 682MW/3,3TWh rdal (545) H yanger (159) Oslo (360) Employees in Norway 3,650 Husnes (242) Telemark 500MW/3,5TWh Research and development rdal, Sunndal, Karm y, Porsgrunn, Oslo NTNU, SINTEF, UiO, IFE Annual R&D activity: NOK 350 millions R ldal-Suldal 580MW/3,0TWh Holmestrand (407) (Permanent employees) Vigeland (30), 0,2TWh Karm y (420) (3)
Hydro in Asia Sales and customer technical support in Asia Pacific Singapore Hydro Aluminium Asia Pte Ltd (PM) Hydro Aluminium Rolled Products Pte Ltd (RP) Japan Norsk Hydro Tokyo Representative Office (PM) Hydro Aluminium Japan KK (PM) Taiwan Hydro Aluminium Asia Pte Ltd Taiwan Representative Office (PM) China Norsk Hydro Beijing Representative Office (B&A) Hydro Aluminium (Beijing) Co Ltd (B&A) Australia Tomago JV (12.4%) (PM) Wholly-owned Partly-owned 4
Japanese market for Hydro Interesting points and challenge for our business Interest Huge and wide automotive and the other aluminium product market Japanese domestic market is matured, automotive industries are shifting production in the other countries. We believe to continue to grow the market No primary aluminium production in Japan Primary aluminium supply is depending on import. Usually very reliable for e.g. payment, contract/deal (price, sales volume, terms etc) High levels of quality requirement, high knowledge of science and technology Challenge Hydro is relatively new market player in Japan (end-use customers are not familiar with Hydro activities/capability) Standard (JIS) is sometimes problematic to introduce new product into market. Cultural differences, language one who knows Japanese cultures/language are important. 5
Current (and future) activities of Hydro in Japan Current activities Sales and customer technical support Joint R&D activities ( exposure to the market is important!) Joint research projects and publication (Toyama univ, Tokyo Institute of Technology and NTNU/SINTEF/Hydro) Acceptance of internship students (3 students stayed in R&D centre in 2016) Future activities Continue joint R&D activities with universities (and with end-user customers if possible) 6
