Business Information and Analysis Resources for Strategic Decision Making
Access a comprehensive range of resources including company websites, media analysis, investor relations, SWOT analysis, industry trends, market research reports, and online advertising information. Explore articles from top magazines and journals, utilize Simmons Catalyst for consumer insights, and more. Utilize valuable tools and data to make informed decisions.
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Presentation Transcript
Company Information Their Website(s) Media and Investor Relations S&P CapIQ Company SWOT Analysis Industry Trends IBISWorld US Industry Profiles Marketline Global Industry Profiles eMarketer Online Advertising/Marketing Information Mintel Market Research Report http://www.library.wisc.edu/business/
Articles from magazines, trade & scholarly journals: Business Source Complete (business-periodicals) Communication & Mass Media (has Advertising Age) MasterFile Premier (has Consumer Reports) Newspaper Source Plus (has newspapers) ABI/Inform academic articles Factiva - news coverage Lexis/Nexis news coverage
Simmons Catalyst Use Most Recent 12 Month Study Lags two years behind, so examine multiple years Generate Quick Report and Cross Tabs Consumer demographics age, educ. race, gender etc. Lifestyle statements views on fashion, environment, etc. Consumer behavior products and brands they buy Media profile magazines, TV shows, websites, etc. We will provide some preliminary Simmons runs
