Business Plan Template
Craft a comprehensive business plan using this template designed for the year 2020. Dive into essential sections like executive summary, value proposition, market analysis, financial plan, and more. Enhance your strategic planning and set clear objectives for growth and profitability.
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Presentation Transcript
Table of Contents Table of Contents 1. Executive Summary 2. Value Proposition 3. Background and history of the business 4. Mission, Vision, and Strategic Objectives 5. Strategy/Game Plan 6. Market Analysis 7. Target Market 8. Competitor Analysis 9. SWOT Analysis 10. Marketing Plan 11. Marketing Go To Plan 12. Business Structure 13. Human Resourcing strategy and policies 14. Taking Stock of What s in the Business 15. Intellectual Property 16. Financial Plan 17. Business Information 18. Contact Information
1. Executive Summary 1. Executive Summary The executive summary gives an overview of your business plan. Firstly, describe what your business does. Secondly, include key statements or graphs that would depict where your business is at the moment and where it is going. Top Tip: Do the Executive Summary last. In other words, complete the rest of the Business Plan template and then decide what is most important that would be able to sell / market your business.
1. Value Proposition 1. Value Proposition What are your service offerings (products and services)? How is it unique? Describe why would your customers or potential customers buy from you and not from your competitors? It must answer the What s In It For Me for the customer. Think hard about how you can differentiate yourself from your competition. Think win-win, why it is good for your customer and why it will also be good for the business.
Briefly describe how the business started and where it is now. What are the major milestones in the business. What can you boast about the business! Background Background and History and History of the of the business business Summarise the products and services, your main customers, number of customers, where you are located, number of employees, revenue, and profits.
Mission, Vision and Strategic Objectives Mission, Vision and Strategic Objectives Mission Vision What is the purpose of the business or what is its reason for existence? Strategic Objectives Where does the business want to be in the future? E.g 3 to 5 years from now Define strategic objectives. For example: Grow the revenue by 10% Grow profit margin by 15% Increase market share by 3% Develop two new innovative products by 30 June 2021 Increase the number of customers by 50% etc
Whats your strategy? What s your strategy? What is your game plan to achieve your mission, vision and objectives? Game Plan 1 Game Plan 2 Game Plan 3 Game Plan 4 For example, you will increase revenue by creating a new products For example, you will target a new market. For Example, you will implement new systems or take your business online For example, you will restructure your business or create a new department or downsize.
Market Analysis Market Analysis Conduct your market research. What are the gaps and opportunities in the market? What is the market size? How much of that pie do you own? Describe the type of customers what are their buying patterns? Finally, how will the business respond to the market-place with its products and services?
Target Market Target Market Describe your target market. Who are the primary customers?
Competitor Analysis Competitor Analysis List all your competitors and their strengths and weaknesses. Know what they supply, their pricing, costing, suppliers, customers, location
SWOT Analysis SWOT Analysis
Marketing Plan Marketing Plan What is your game plan to take your products and services to market? Consider the 4 Ps also known as the Marketing Mix. The Four Ps are: Product designing features into your product or service that meet the needs of the target market. Price using a pricing strategy that reflects the values of your product and brand, and appeals to the target market. Place choosing the right distribution channels to make sure the product is sold at the right place and time to meet your target market, and choosing the correct delivery method to meet their needs. Promotion choosing promotional and advertising tactics to appeal to your target audience to maximise sales. Know exactly what is the budget for your marketing plan and ensure that you keep track of It see next slide
Market Go Market Go- -to plan to plan Now that you have figure out your marketing mix, how will you launch your products and services. What is your game plan? Define activities, timelines and costs for the entire year. Sometimes, it may span over a few years. Outline all your costs and make sure that you track the spend and continuous test if you are achieving the results that you expected.
Business Structure Business Structure Who is on your team? What are their knowledge, skills and experience? Identify if your team member is a scarce resource, critical resource and a high performing resource. Add other slides if need be to show this. MD Head of Sales Head of Operations
Business Structure Business Structure - - future future What does your future resourcing look like? MD Head of Sales Head of Operations Head of Technology
Human Resource strategy and policies Human Resource strategy and policies How will you ensure that your teams (staff) are motivated, and they will stay on board with you? What human resource policies do you have in place? How will you be able to attract people to join you, keep them and ensure that they are engaged.
Whats in your business? What s in your business? Document everything that you have and what you still need to acquire Business premises Business premises [describe your premises and its adequacy] Equipment Equipment [list the equipment and its value is it still okay or does it need replacement? If yes, what is the plan and costs?] Technology Technology [list the technology (computers, phones, other IT equipment such UPS, routers, systems, etc and its value is it still okay or does it need replacement? If yes, what is the plan and costs?] Stock Stock [take a detailed stock count of what you have is it sufficient? Will you need to get rid of stock that might nearing expiry?]
Intellectual Property? Intellectual Property? Don t overlook your products, your brand (e.g. logo) etc. for example, you may have a secret recipe. How will you protect it? If you spent lots of hours, days, years on your innovation, how can you ensure that you can protect it? Visit CIPC s website to understand Intellectual Property and ensure that your ideas and Visit CIPC s website to understand Intellectual Property and ensure that your ideas and inventions are protected. Give your business that edge that it deserves. inventions are protected. Give your business that edge that it deserves.
Financial Plan Financial Plan Detail where money will be coming from over the next 3 years. Also detail what the spend will be and whether you will be maki ng a profit or not. Make use of an Accountant or a business mentor to assist you in drawing up your financials. Management Accounts are an important part of tracking the financial health of your business.
Business name Name registered at CIPC Trading name Trading Business Name) name (if different from Established When the business started operating Business Business Information Information Type of Business Sole Proprietor, Private Company, Close Corporation Date registered at CIPC When the business was register formally at CIPC BBBEE Level What level of Broad Based Black Economic Empowerment level. This (BBBEE Certificate) can be obtained from CIPC for free on BizPortal. Directors List the names of the Directors
Name Name of contact person Mobile Number Land line number Email 1 Contact Contact Information Information Email 2 Physical Address Postal Address Website address
