Business Proposal Details and Summary
This document outlines applicant details, proposed business information, team composition, alignment with government policies, business summary, and submission criteria for a private vaccine vendor venture focusing on sustainable disease control in poultry farming. It includes information on business goals, impact areas, and viability considerations.
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Presentation Transcript
Contents 04 05 06 01 02 03 Applicant Details Workplan, Budget and Risk Management Business Plan Business Summary One Health, GEDSI, Client Impact Business Management Capacity
Applicant Details - 3 -
Applicant Details Complete all questions and attach your proof of university enrolment as Annex A (slide 28). Proposed Business Details Lead Applicant Name Business name Have you registered this business name already? Provide details in Annex B (slide 29) Registration (if relevant) Gender (Female/Male) Private vaccine vendor business to support sustainable Newcastle disease control in village poultry. Sustainable poultry farming. Wider private poultry veterinary business. Thematic area Age Contact phone & email University/Vet Year Improved food and nutrition security Lower burden of infectious disease and anti-microbial resistance (AMR) Strong cultures and social cohesion (through outcome on increased participation of women in community initiatives/leadership/school) Dependable income streams and livelihoods opportunities Relevant Kyeema impact area (tick all that apply) Team Applicants (for team submissions only) Name Gender (M/F) Age Role in Business Affiliation (University School or Organisation) Please describe the Ethiopian government policies or programs your business plan aligns with. Aligned priority area Nominate Region and Zones/Woredas What area will your business be based? - 4 -
Business Summary - 5 -
The Business Pitch Business Summary: Describe your proposed business in 50 words or less. Describe details of your proposed service or product offering? What are the main goals of your proposed business initiative? What problem or issue does proposed business service or product address? How? - 6 -
Business brand Please explain your business name and brand Explain the name meaning (if there is one) and brand wording or catchy tagline Insert business logo here (sketch or draft is acceptable) - 7 -
Business Submission Summary Insert Business Name here Evaluation criteria Key stakeholders Business Details Business base: Will there be a shop front or office? Business partners List all proposed business partners including donor partner Criteria Short Summary Innovation Why is your business initiative innovative? Is it new offering or an improvement of existing product/service? Amount of funding requested: ETB Proposed business start date: Key clientele List other stakeholders Impact Is your business purpose-driven? How does your business initiative contribute to impact in the nominated Kyeema impact areas? Other key stakeholders List other stakeholders Viability How will your business initiative be financial sustainable in the long term? Existing Business Capacity Do you and your business team have the necessary technical and financial management capacity to make this business a success? Marketing What is your approach to marketing your business? Expected Outcomes List key Outputs and Activity Milestones Example: Output 1 Business Setup Milestone 1 Business registration Milestone 2 Office/shop set up Milestone 3 Procurement of stock Milestone 4 Marketing Plan Support required Rough business timeline ( milestones/ activities) 2024 List any other non-financial support that would be beneficial: 2025 Q1 Key activities Q3 Q2 Q4 Overall timeline Output 2 Kick off Marketing Initiative Output 3 First Earnings Report Output 1 Milestone 1 Milestone 2 e.g 15 November e.g 15 March Output 2 e.g. 15 May
Innovation and Scale Up What is innovative about your business initiative? Where relevant, demonstrate how it differentiates from competitors. Could your business be scaled or expand to new locations? If so, provide detail. Further detail on scale up plan can be elaborated in the business plan section. Some questions to bear in mind: - What new approach, idea, technology or service delivery method is being proposed for the first time? - How is the initiative new to the world or offers an improvement or scaling up to an already existing concept? - How is this initiative differentiated from similar or competitive solutions? - How do you intend to implement this initiative? - 9 -
Marketing Plan What is your marketing budget? Please describe what specific market activities are costed into the proposed start up funds. Describe any market research you have done or intend to do for your business service or offering. How will the success of your marketing methods be measured? What key marketing initiatives will you implement? - 10 -
Business Management Capacity - 11 -
Business Capacity Describe any previous financial business skills or experience you (the lead applicant) have? Outline your past experience in business. Where applicable, detail any experience managing a grant, contract or third-party debt/equity investment of this size before? What governance structures will support the business? (e.g. organisational chart, Board, management reporting, audit)? Use graphic on next slide if relevant. What, if any, engagement with government institutions is required to enable your initiative and how will your team be set up to engage in this work? We are particularly interested in legally established public-private partnerships. - 12 -
Business Team Delete this slide if not relevant. What is their role in the project? Personnel Role title How are you working with them? (partner/employee) Summary of their role in the project? What are their key capabilities to fill the role? Is there an employment or partnership contract? Insert name/photo Role title How are you working with them? (partner/employee) Summary of their role in the project? What are their key capabilities to fill the role? Is there an employment or partnership contract? Insert business name/logo Insert name/photo Awardee Role title How are you working with them? (partner/employee) Summary of their role in the project? What are their key capabilities to fill the role? Is there an employment or partnership contract? Insert name/photo
Business Outcomes Management and Transparency Detail your approach to reporting business achievements to Kyeema and other stakeholders? How often do you intend to report to Kyeema? What will you report and what format will this come in? Who else will you report to? (e.g government bodies, your university, other investors) Detail your plan for monitoring the business, reflecting on lessons learned and adapting for continuous improvement. How will you collect business data? Including: Financial metrics sales, expenses, capital expenditure, profit/loss Market engagement how many people are using your business numbers of clients, subscribers, partners etc Stock movement how much stock are you holding and have you sold What will you do with this data to improve your business outcomes? - 14 -
Workplan, Budget and Risks - 15 -
Workplan include activities, expected milestones and expected payments (insert your own or you can use the below example) 2024 Outputs and Activity/ Milestones Aug Sep Oct Nov Dec 2025 June Jul May Jan Mar Jul Aug Feb Apr Output 1: Output name M1: [INSERT NAME] M1 M2: [INSERT NAME] M2 M8, M9: [INSERT NAME] M9 M8 Output 2: Output name M4: [INSERT NAME] M4 M5, M6, M7, M10: [INSERT NAME] M10 M5 M6 M7 Output 3: Output name M11, M12: [INSERT NAME] M12 M11 M13: [INSERT NAME] M13 M14: [INSERTNAME] M14 $ xxx
Budget Breakdown (for start-up funds) Project Budget Total: Item Unit Amount Required Unit Price Total ETB Total
Key Risks and Mitigation (duplicate slide as necessary) Probability: Unlikely Impact: Moderate Probability: Unlikely Impact: Major Probability: Possible Impact: Major Probability: Rare Impact: Moderate Risk rating Risk type Risk mitigation strategy Risk description Operational ENTER RISK DESCRIPTION HERE Safeguarding Delivery Fiduciary Reputational Operational Safeguarding ENTER RISK DESCRIPTION HERE Delivery Fiduciary Reputational Operational Safeguarding ENTER RISK DESCRIPTION HERE Delivery Fiduciary Reputational
Business Plan - 19 -
Market viability Who are your competitors, demonstrate how your offer is differentiated. Detail the market for your product or service. If it is a new product or service, outline what recent trends indicate a market is developing. Competitor Differentiator If this information is included in a standard pitch / investor deck, please append it. Please consider the following questions: - Is it likely to be adopted and adapted, and is there a reasonable probability that the market will replicate or respond to it in the foreseeable future? - If a government agency is required to adopt your initiative for it to scale, does the current policy and budget support such adoption or how will you work to create government buy-in before the end of the grant? - 20 -
Business Model Describe your business model revenue model, pricing, customer/pipeline list or additional information you deem relevant. For example: Are you selling products or commodities i.e. things that need to be source, stored, and shipped? Are you selling services i.e. your time and expertise? Are you selling a combination of time and services? What are the products / services offerings? Who are you selling to? Government? General public? Business to business? What are the prices / fees in each flow? How have you set the prices? How will you charge and how will clients pay? What validation has been done on this model? (e.g. pilot, market research etc.) Annexes such as a standard investor / pitch deck can be appended - 21 -
Financials Estimate the financials underpinning your business. This should include your projected Profit and Loss, breakdown of projected sales, costs, and cash flow. Profit and Loss Income Qtr 1 Qtr 2 Qtr 3 Qtr 4 Sales/Income Less: Sales Return Less: Discounts and Allowances Cost of Sales Materials Labor Overhead Total Cost of Goods Sold Gross Profit Operating Expenses Wages Marketing Repairs & Maintenance Travel Rent/Lease Delivery/Freight Expense Utilities/Telephone Expenses Insurance Mileage Office Supplies Total Operating Expenses Operating Profit (or Loss) Add: Other Income Interest Income Other Income Profit (or Loss) Before Taxes Less: Tax Expense Net Profit (Loss) - 22 -
Growth Trajectory Demonstrate how your product / service will develop over the next five years. Where appropriate demonstrate growth in financial indicators and impact indicators. Graphs are encouraged. For example: What are projected revenues, staff resources, costs and investments mid/long term and for the testing phase? What are financing needs and sources mid/long term? Annexes such as a standard investor / pitch deck can be appended. - 23 -
One Health, GEDSI, Client Impact. - 24 -
One Health How will your business use a One Health approach? Outline any potential negative impacts of your business on the environment. Explain how these will be mitigated. Describe how your business will positively impact humans, animals and the environment. Outline any potential negative social impacts of your business activities. Explain how these will be mitigated. Outline any potential negative impacts of your business on animals? Explain how these will be mitigated. - 25 -
Gender Empowerment, Disability and Social Inclusion (GEDSI) How will your business empower women, particularly female farmers? What other ways will you create an environment where people are able to participate equally or ensure that people who might otherwise have been excluded or marginalized have the same access to your resources or services as others. Will your business offering cater for people with a disability? - 26 -
Outcomes for your client community At Kyeema, we collect information on the impact of the work we support. Please tick which of the following outcomes your business will be supporting. unity Outcomes Please indicate Reliable local access to nutrient-dense food Improved incomes & livelihoods for small-scale farmers Reduced risk of childhood stunting/malnutrition Reduced risk of high burden disease & antimicrobial resistance (AMR) Regenerative local practices that reduce vulnerability to climate change Increased participation of women and girls in education, community initiatives, leadership Resources/systems in place to prepare for & manage natural and human-made disasters Support development of traditional knowledge-keepers in First Nations' and rural village communities Support sustainable housing and local employment initiatives More locally owned & managed projects, businesses, & technologies Increased participation of marginalised communities in technologies for equitable social impact Scale of successful innovations for use by other communities in comparable local contexts - 27 -
Appendix B Business Registration Certificate (if applicable) - 29 -
Thank you, your application is now complete. Submit to kyeema@kyeemafoundation.org
