Business Research Methodology: Scope, Objectives, and Methods
Discover the meaning and scope of business research, explore the objectives and qualities of researchers, learn about various research methods in the field, and delve into different research methodologies to enhance your understanding of conducting research in business settings.
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Presentation Transcript
RESEARCH RESEARCH METHODOLOGY METHODOLOGY Presented By., Dr. M. Maheswari, Assistant professor, P.G. Research Department of commerce, Government college for women (A), Kumbakonam.
RESEARCH IN BUSINESS : RESEARCH IN BUSINESS : MEANING : Meaning of research as a a careful investigation or enquiry specially through search for new facts in any branch of knowledge . DEFINITION; REDMAN AND MORY define research as a systematised effort to gain new knowledge .
SCOPE OF BUSINESS RESEARCH : SCOPE OF BUSINESS RESEARCH : Marketing Products Materials Finance. HRD Government
OBJECTIVES OF RESEARCH: OBJECTIVES OF RESEARCH: It develop focus It reveals characteristics It determines frequence occurance It test hypothesis
QUALITIES OF RESEARCHERS: QUALITIES OF RESEARCHERS: Truthful of focused Alterness Self confidence Guarded in ulterance Strive to find out facts Time conscious Open to idea Ability to identify guide Discuss his view. Update knowledge
TYPES OF RESEARCH METHODS; TYPES OF RESEARCH METHODS; Participants observations Focus interviews Mobile interviews Schedule interviews Telephone interview
VARIOUS METHODS OF RESEARCH METHODOLOGY: VARIOUS METHODS OF RESEARCH METHODOLOGY: Applied Vs fundamental research Descriptive Vs analytical research Conclusion oriented Vs decision oriented research Field labour simulation Or historical research Conceptual Vs embarical research Qualitative Vs quantitative research Exprimental Vs Exposed fact research Explotery Vs formal research Longitutional Vs cross sectional research Action research
