Cal State Online Summer Pilot: Targeted Recruitment Campaign Details
Learn about the Cal State Online Summer Pilot program involving targeted recruitment campaigns to help students finish their courses faster. Get insights into the agenda, targeted populations, contract details, due dates, and how to participate in this initiative. Stay informed about the process and timelines for campus submissions, selection of target populations, and the commencement of the recruitment campaign with Blackboard Enterprise Services.
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Presentation Transcript
Cal State Online Summer Pilot: Targeted Recruitment April 6, 2018 12:00-1:00 pm Zoom URL: https://calstate.zoom.us/my/ghanley
Agenda Welcome! Review of Cal State Online Summer Courses: Finish Faster Campaign Targeted Recruitment Pilot Questions and Answers (hopefully) Other FYI Open Forum
Cal State Online Summer Classes: Finishing Faster Campaign 3rd Year of the outreach campaign Over 1,200 fully online Cal State Online Summer Courses are posted! https://www.calstateonline.net/Summer-Courses Media marketing to general populations This year, we ll be adding a VOLUNTARY targeted recruitment campaign 3
Targeted Recruitment Working with Blackboard Enterprise Services on recruitment campaign through Master Enabling Agreement (MEA) Who will we target? Students who have one to two classes left to graduate Students who did not complete 30 units the previous year Students who are on waitlists for fall 2018 bottleneck courses that are offered over the summer Students who need to complete pre-requisite courses for an online degree program Based on campus priorities, we will pick 2 target populations To participate, CSU campuses will need to provide students name, phone #, and reason for the recruitment 4
How the contract will work Awareness campaign fixed price for media communications The Chancellor s Office will cover the cost of the three- month media campaign (approximately $150,000) Recruitment campaign variable price: # of students CO has limited budget (est. $50,000) CO will provide subsidy (100% or less) depends on how many student contacts are submitted campuses Campuses may use the MEA to order their own program of services from Blackboard. ($4 per student record for 4X outreach calls) 5
Due Dates April 10, 2018:Campus submits one to two populations for targeted recruitment and an approximate number of student records they might provide April 12, 2018:Chancellor s will announces the selected target populations April 19, 2018:Campus submits the number of student contacts they will commit to providing for the pilot project, and the reason for the outreach (e.g. We are targeting 2,543 students who have one to two classes left to graduate. ) May 10, 2018: Campus submits list of student names and phone numbers May 31, 2018: Blackboard targeted begins campaign July 1, 2018: Blackboard targeted ends campaign 6
FYI another pilot for finding classes Since Dec 7, 2017 (Cal State Online live date) Month Applications Completed Enrollments December 2017 3 2 January 2018 34 21 February 2018 13 4 March 1 12th, 2018 6 2 Total Most Enrolled GE: 56 29 Area D Top 3 Reasons For Enrollment Finish final GE requirement to graduate Fulfill major pre-requisites Fulfill pre-requisites for CSU grad program Drop off From Application to Enrollment (27) Class canceled by school (2) Ineligible due to placement requirements (7) Missed CSU Online deadline (3) Student dropped the class (4) Other (11) Quottly Working with CSU Articulation Officers
OPEN FORUM: Questions & Comments Plus/Delta 9
