California Statewide Voter Survey Results Presentation
Analysis of the Urban Water Institute's California Statewide Voter Survey Results from August 2023, conducted by Probolsky Research. The survey methodology, sample details, and voter opinions on water quality, infrastructure upgrades, drought preparation, and communication preferences with water utilities are highlighted. The importance of providing safe tap water, addressing aging infrastructure, and preparing for droughts are key priorities identified in the survey.
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Urban Water Institute California Statewide Voter Survey Results Presentation August 2023 Opinion Research on Elections and Public Policy PROBOLSKY RESEARCH 23 Corporate Plaza Suite 150 Newport Beach CA 92660 Newport Beach (949) 855-6400 San Francisco (415) 870-8150 Washington DC (202) 559-0270
Urban Water Institute California Statewide Survey Survey Methodology* Sample Survey Details The sample was developed from the voter file compiled by the fifty-eight California elections officials. We called, emailed and texted voters. We matched the demographics of California voters. Phone (landline and mobile) Online (email and text to web) Mode English and Spanish Language Data Collection Explained 9 minutes Length Interviews were conducted with live U.S.-based interviewers by phone (33%) and online survey methods (67%). Phone participants were interviewed through landline (38%) and mobile (62%) calls. Online participants were invited by email (50%) and text message (50%) to access the survey by computer, tablet, or smart phone. California voters Target Respondents July 8 13, 2023 Survey Fielding Respondents in all modes chose their preferred language, English (90%) and Spanish (10%). +/-3.3% Margin of Error Security measures precluded individuals from completing the survey more than once. 900 Survey Participants Probolsky Research in a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients. 1 *Due to rounding, totals shown on charts may not add up to 100%
Providing high quality, safe tap water is top priority for 85% Question 10: Thinking about the utility that provides tap water to your home, please indicate which characteristics are important to you personally. Provides high quality, safe tap water 84.9% Provides good tasting drinking water 64.4% Keeps rates low 64.0% Protects and restores the environment 55.2% Operates transparently 54.4% Hires well-educated and experienced staff 42.6% Delivers exceptional customer service 41.1% Engages with the community 33.6% Maximizes the use of new technologies like automation and remote operations 31.8% None of these 3.9% 2
Upgrading infrastructure and preparing for droughts ranked as most personally important Question 11: Here are some ways water agencies plan for the future. Please indicate which are important to you personally. Upgrading aging infrastructure 79.6% Preparing for droughts 75.4% Reducing pollution in our creeks, rivers, lakes and ocean 67.6% Preparing for the impacts of earthquakes 55.8% Preparing for climate change 53.1% Implementing the latest technologies 45.8% Other 7.0% None of these 1.9% 3
74% want to hear about water quality from their water utility Question 12: Which of the following topics do you want to hear about from your water utility? Water quality 74.1% Water rates 63.1% Drought preparation 60.9% Infrastructure investment 51.1% Conservation 45.2% Environmental protection 42.8% Innovative technologies 33.9% Maintenance and restoration of open space and trails 32.4% Customer financial assistance 27.7% Community partnerships 21.4% Other 3.9% None of these 4.2% 4
53% agree that the local water utility that provides tap water to their home has their family s best interests at heart Question 13: Agree or disagree: I trust that the local water utility that brings tap water to my home has my family s best interests at heart. 52.9% 35.4% 7.6% 4.1% Agree Disagree We get our water from a private well Unsure 5
Transparency is the top suggestion for water agencies to build trust with customers Question 14: How can government agencies that provide water to homes and businesses build trust with their customers? [OPEN ENDED RESPONSE] Transparency 26.8% Clean/Safe water 9.9% Cost 8.8% Reports/Information 8.1% Communication 7.2% Community/Customer involvement 5.4% Honest/Trustworthy 4.3% Infrastructure building/Improvements 2.7% Other 12.7% Nothing/No issues 1.2% Unsure 12.9% 6
Respondent demographics Gender Age Group Ethnicity Party Preference 18-29 16.0% Democratic Latino/Hispanic 47.2% 30.7% Male 48.0% 30-39 15.0% White/Caucasian 43.0% Republican 23.6% 40-49 16.7% Black/African American 5.3% No Party Preference 25.3% 50-64 25.6% Asian/Pacific Islander 10.1% Female 52.0% Other 3.9% 65+ 26.8% Other 10.9% Survey Language Survey Mode Vote Propensity Geography Los Angeles County 23.7% Phone [NET] 5 out of 5 33.3% 47.4% Other Southern California 31.0% English 90.0% Landline 4 out of 5 38.3% 17.2% Central Valley 18.6% Mobile 3 out of 5 61.7% 11.9% San Francisco Bay Area 21.6% Online [NET] 2 out of 5 66.7% 8.3% Other Northern California 5.2% Spanish 10.0% Email 1 out of 5 50.0% 8.7% Southern California 56.9% Northern California 43.1% Text New registrant 50.0% 5.7% 8
Questions? Alyce Basil, Senior Research Analyst O: 202-559-0270 Adam Probolsky, President O: 949-855-6400 | M: 949-697-6726 E: adamp@probolskyresearch.com Opinion Research on Elections and Public Policy PROBOLSKY RESEARCH 23 Corporate Plaza Suite 150 Newport Beach CA 92660 Newport Beach (949) 855-6400 San Francisco (415) 870-8150 Washington DC (202) 559-0270
