Canadian Airport Council Report: Key Findings on Frequent Flyers Preferences
This report presents key insights from a quantitative research study on the influences of online media and social platforms on Canadian frequent flyers, along with their preferences for airport amenities. It highlights the significance of comfort, technological capabilities, security, and customer service in enhancing travelers' experiences. The findings shed light on sentiment towards Canadian airports and highlight the top priorities for an enjoyable airport experience.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Canadian Airport Council Report
METHODOLOGY QUANTITATIVE RESEARCH INSTRUMENT An online survey of 500 Canadians from Toronto, Ottawa, Winnipeg, Edmonton, Calgary, Halifax, Montreal and Vancouver who fly at least 10 times a year was completed between November 2 - November 18, 2018, using Leger s online panel. The margin of error for this study was +/-4.4%, 19 times out of 20. ABOUT LEGER S ONLINE PANEL Leger s online panel has approximately 400,000 members nationally and has a retention rate of 90%. QUALITY CONTROL Stringent quality assurance measures allow Leger to achieve the high-quality standards set by the company. As a result, its methods of data collection and storage outperform the norms set by WAPOR (The World Association for Public Opinion Research). These measures are applied at every stage of the project: from data collection to processing, through to analysis. We aim to answer our clients needs with honesty, total confidentiality, and integrity.
KEY FINDINGS For frequent Canadian flyers, online new sources, Facebook and LinkedIn are strong influences, both personally and professionally. 76% of Canadians who frequently fly nationally/internationally say that online media is most influential to them personally. Specifically, 45% say online news sources are considered the most personally influential. For business information, this group also relies on online news sources the most (51%). 49% of frequent flyers say that Facebook is most influential personally. Whereas LinkedIn is considered the most influential social media channel for business (45%). General sentiments about airports are positive. The majority of frequent flyers have a positive opinion of Canadian airports (89%) including their local airport (86%). 28% of this group believes that for-profit corporations operate Canada s major airports. Overall, 63% believe that customs and security is most important to an enjoyable experience. When asked about the importance of specific amenities within 7 different categories, top answers from frequent flyers are as follows
MOST IMPORTANT AMENITY TO AN ENJOYABLE EXPERIENCE 1. 2. 3. 4. 5. 6. 7. COMFORT: gate seating 68% TECHNOLOGICAL CAPABILITIES: unlimited free wi-fi 83% HEALTH & LEISURE: retail stores/shopping options 52% FOOD AND DRINK OPTIONS: 24-hour food options 61% SECURITY AND BORDER CONTROL: fast moving security 80% CUSTOMER SERVICE: clean facilities 83% NAVIGATION AND EASE OF TRANSIT: ease f transit within airport terminals 46% Key differences based on region, age, gender, business/leisure and income are included within the appendix.
