Career and Financial Management: Business Communications & Innovations

CAREER AND FINANCIAL MANAGEMENT: BUSINESS COMMUNICATIONS AND TECHNOLOGICAL INNOVATIONS Date August 14, 2019 Presenter: Marsha Iverson

Marsha Iverson CTE Technical Assistance Center of New York Field Associate Associate Professor and Program Director Hofstra University Co-Author of three published textbooks Coordinator of CAREER AND FINANCIAL MANAGEMENT Curriculum and Resource Guide Beginning 52nd year of teaching in September!!!!!! www.councilforeconed.org 2

AGENDA CAREER AND FINANCIAL MANAGEMENT Development Process Structure of CFM CFM Delivery Options Unit Design BUSINESS COMMUNICATIONS AND TECHNOLOGICAL INNOVATIONS as a CFM Component Unit Content Instructional Resources Related Activities www.councilforeconed.org 3

CFM CURRICULUM DEVELOPMENT 2003 Career and Financial Management 2017 Development Team convened with representation from CTE educators June 2018 CFM Preliminary Release by NYSED Development of Resource Guide NYC DOE Professional Development Involvement of NYC Center for Youth Employment and Council for Economic Education Final Curriculum Release expected this year www.councilforeconed.org 4

LINKS TO DOCUMENTS The Curriculum Framework can be found at: http://www.p12.nysed.gov/cte/ctepolicy/documents/CFM.2018initi alRelease508.pd https://nyctecenter.org/instruction/cfm http://bit.ly/CFMResources The Resource Guide can be found at: https://nyctecenter.org/instruction/cfm http://bit.ly/CFMResources www.councilforeconed.org 5

STRUCTURE OF CFM TWO MODULES Career Management Financial Management Each Module has 8 Units Each unit contains: Unit Description Unit Content Standards Addressed Essential Question Related Activities Resources www.councilforeconed.org 6

RESOURCE GUIDE Lesson Plans, videos, and other learning experiences for each unit Additional Resources for each module* Educator Resources that can be used for all instruction *In addition to the .gov and .edu resources in Curriculum www.councilforeconed.org 7

CFM DELIVERY OPTIONS in NEW YORK CFM is a one-half unit course required for all students in approved CTE programs CFM must be delivered by a certified CTE teacher CFM can be used as part of the 216 hours for CDOS Graduation Pathway or Commencement Credential DELIVERY OPTIONS Can be offered at any high school grade level Can be offered as a standalone course Can be offered as an integrated course within other career pathway courses. If integrated, all modules must be identified. In Grade 8 for high school credit (after 1-3/4 CTE) www.councilforeconed.org 8

BUSINESS COMMUNICATIONS AND TECHNOLOGICAL INNOVATION CM.8 of the CAREER MANAGEMENT Module Students will develop the knowledge and skills necessary to communicate effectively in a technological environment. Students will recognize the responsibilities and dangers of social media, identify theft, and digital footprints. www.councilforeconed.org 9

COMMUNICATIONS Oral, written, and unspoken (body language) communication Emails, letters, wikis, blog posts, tweets, memos and podcasts Different audiences Accessing and assessing technological innovations www.councilforeconed.org 10

SOCIAL MEDIA Email Etiquette Social networking: its advantages and dangers Effective Texting and Instant messaging in the workplace Explore blogs, tweets, wikis, podcasts, and discussion boards www.councilforeconed.org 11

DIGITAL FOOTPRINT How social media and communications benefit business Differences between a professional and an unprofessional digital footprint Online privacy and professionalism Updating privacy settings What prospective employers are entitled to investigate www.councilforeconed.org 12

TECHNICAL SUPPORT AND TRAINING Exploring technology for specific purposes and for specific career clusters Changing technology and information Need for lifelong learning www.councilforeconed.org 13

STANDARDS NEW YORK STATE Requires: CDOS Standards http://www.p12.nysed.gov/cte/cdlearn/docum ents/cdoslea.pdf Common Career Technical Core Standards (CCTC), Career Ready Practices https://www.careertech.org/career-ready- practices www.councilforeconed.org 14

COMMUNICATIONS CONTENT SOURCES Proper Letter Format: How to Write a Business Letter Correctly https://business.tutsplus.com/tutorials/proper-letter-format-business- letter--cms-32064 12 Ways to Improve Communication Skills Instantly https://www.youtube.com/watch?v=HxGq1waX9kw 15 Communication Exercises and Games for the Workplace https://positivepsychology.com/communication-exercises-for-work/ Business Letter Format: Templates, Examples and Writing Guide from Resume https://resumegenius.com/blog/career-advice/business-letter-format www.councilforeconed.org 15

SOCIAL MEDIA CONTENT RESOURCES Email Etiquette Tips How to Write Better Emails at Work https://www.youtube.com/watch?v=oI3rVQFye9w Tips for Good Email Etiquette https://www.youtube.com/watch?v=-0N1RE0C4vk Exploring Ethical Issues in Social Media has some examples case studies and ideas for student review and reflection https://www.uccs.edu/Documents/Business%20Ethics/Exploring%20Socia l%20Media%20Ethics%20in%20the%20Classroom- For%20Distribution.pdf Twitter Marketing: The Complete Guide for Business https://blog.hootsuite.com/twitter-marketing/ www.councilforeconed.org 16

DIGITAL FOOTPRINT CONTENT RESOURCES Social Media Code of Conduct by The Communications Council https://www.communicationscouncil.org.au/downloads_tcc/2012/CC_So cial%20Media%20Code%20of%20Conduct_FINAL.pdf 10 Ethical Issues in Social Media https://www.youtube.com/watch?v=b_fulKc5wh0 5 Things Everyone Should Know about Identity Theft https://www.youtube.com/watch?v=hKXjv526SQs What to Do if You re a Victim of Identity Theft https://www.youtube.com/watch?v=QizfpGI7acE Background Checks: What Employers Will Discover https://www.glassdoor.com/blog/background-checks-employers- discover/ https://www.glassdoor.com/blog/background-checks-employers- discover/ www.councilforeconed.org 17

SOME STARTLING STATISTICS Here s what employers say they least want to see in candidate social profiles: 83% of employers say they are turned off by references about using illegal drugs. 71% are turned off by posts of a sexual nature. 65% are turned off by use of profanity. 61% are turned off by bad spelling or grammar. 51% are turned off by references to guns, and 47% are turned off by photos of consuming alcohol. A DIGITAL FOOTPRINT IS INDELIBLE www.councilforeconed.org 18

SAMPLE ACTIVITIES Invite former students/friends/relatives who are in technology to speak, highlighting how technology is used for efficiency and productivity Working in small groups, have students identify an emerging technology and report on its potential influence on society. In groups, have students find, read about, and reflect on cases involving intellectual property disputes Have students view videos (some listed above) about communications in the workplace Digital Literacy: Social Media Debate from CareerZone (pg. 16 of Resource Guide) Digital Literacy: Your Digital Footprint from CareerZone (pg. 16 of Resource Guide) Have students compose letters, memos, tweets, emails, etc. on specific topics based on formats provided www.councilforeconed.org 19

Thank you! Marsha Iverson Marsha@spnet.us 516-606-7016 www.councilforeconed.org 20