Challenges and Growth of E-Commerce Measurement Across Countries
Explore the challenges and growth of e-commerce measurement worldwide, addressing definitional differences, sector-specific revenue trends, and the evolving landscape of retail trade. Gain insights into the complexities of measuring e-commerce activities in various industries and regions to enhance your understanding of this rapidly expanding sector.
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Presentation Transcript
32 32nd nd Voorburg Voorburg Group Meeting Group Meeting New Delhi, India New Delhi, India Measuring E Measuring E- -commerce commerce
Current E Current E- -Commerce Products Commerce Products E-Stats Annual data product Started 1999 Various length of time series by subject matter area (1998- 2010) Coverage: manufacturing, wholesale trade, retail trade, selected service industries Retail E-commerce Sales Report Quarterly Continuous starting in Q4, 1999 Based on Monthly Retail Sales sample 2
Growth of E Growth of E- -Commerce Commerce Growth as % of total Revenue by sector Manufacturing 18.1 to 63.2 Wholesale Trade N/A to 30.2 Retail Trade 0.2 to 7.2 Selected Services 3.0 to 3.9 Clearly big enough to measure! 3
Measurement Challenges Measurement Challenges Variations in definitions One size fits all Often a mixture of traditional economic activity and e-commerce Respondent understanding of the inquiries Unclear what is being collected Retail trade logistics, order on-line, fulfill in store, omni-channel distribution Services trading equities and securities, airlines, car rental, other? Unclear classification of products like logistics services provided by on-line retailers for others, intermediaries in service transactions on-line 4
Definitional Differences within US and Definitional Differences within US and Across Countries Across Countries U.S. Services (current) U.S. U.K. Canada Manufacturing Orders negotiated , but not placed electronically Included Excluded Excluded Excluded Orders placed through e-mail Included Included Excluded Excluded Uses the phrase e-commerce in question Yes No No No Descriptive phrases directly in question No Yes Yes Yes Requests response in dollars or percentages Dollars Percentages Percentages Both Number of questions 2 2 4 4 5
What does retail trade want and what can What does retail trade want and what can they provide? they provide? Met with major retailers and the national association Accounting can provide some things, operations can provide anything? More interested in timely product category data than e- commerce data No consistent definition of e-commerce across attendees What is e-commerce? Only delivered to customer, using e-commerce platform, mix of store fulfillment and e-commerce order? Where are sales booked? Financial market metrics vs. practical considerations No clear answers 6
Questions for the Group Questions for the Group What questions are we trying to answer with e-commerce statistics? How should we formalize and memorialize the questions? Are different users asking different questions? Are we defining concepts the same as our respondents do? 7
