Chelmsford Youth Soccer Coach's Season Information
This season, the Chelmsford Youth Soccer Coach emphasizes getting back to normal safely. Check out important COVID guidelines, logistics, rules, and equipment details for a successful season.
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UNCLASSIFIED / NON CLASSIFI Self-ID for Executive Talent Management Behavioural Insights Trial Results A product of the Self-ID Modernization Project Research, Planning, and Renewal, OCHRO April 2021
UNCLASSIFIED / NON CLASSIFI Trial Overview The behavioural insights trial tested two key behavioural science principles: Messenger Effects people respond differently to prompts based on who they are receiving it from. Social Norms individuals are more likely to take an action when they know that many of their peers are also taking that action. Departments were randomly assigned to one of five groups: Treatment Group Sender Subject line Intervention Email Text Largest Departments Sample Size 1. Control2 - - - ESDC, ECCC, CFIA 1,213 2. CHRO Instructive Nancy Chahwan For Action: Self Identification in ETMS by November 5 Ask to self-ID in ETMS Link to ETMS Deadline Statement underlining importance of Self-ID as a leader SSC, CIRNAC, CSC 1,015 3. CHRO Social Benefit Nancy Chahwan Join your EX colleagues in completing the Self-ID Form Ask to self-ID in ETMS Social norm statement Link to ETMS Deadline Statement underlining importance of Self-ID as a leader PSPC, DOJ, CBSA 1,161 4. DM Instructive Deputy Head For Action: Self Identification in ETMS by November 5 Ask to self-ID in ETMS Link to ETMS Deadline Statement underlining importance of Self-ID as a leader DFO, TBS, DND 1,025 5. DM Social Benefit Deputy Head Join your EX colleagues in completing the Self-ID Form Ask to self-ID in ETMS Link to ETMS Social norm statement Deadline Statement underlining importance of Self-ID as a leader GAC, CRA, ISED 1,284 Total Sample 5,698 2
UNCLASSIFIED / NON CLASSIFI Results The graph below plots the three-day moving average of clickthroughs per day for each of the treatment groups in the trial: 120 Deadline 100 80 60 40 20 0 23-Oct 28-Oct 2-Nov 7-Nov 12-Nov 17-Nov CHRO Instructive CHRO Social DM Instructive DM Social All other sources 3
UNCLASSIFIED / NON CLASSIFI Key Insights Providing clear and authoritative instructions was 220% as effective than focusing on social norms and benefits. 01 Social norms are more effective coming from the CHRO than deputies. 02 A message from the CHRO was more effective than from DMs: Faster: 2.1x as many EXs took action before the deadline if they got an email from the CHRO. Easier: OCHRO can control messaging and timing directly some depts altered the email text. Better: 140% as many EXs took action after a message from the CHRO. 03 Direct outreach is by far the most effective only 8 users clicked through from other sources (eg. APEX Newsletter). 04 4
UNCLASSIFIED / NON CLASSIFI Thank You! 5
