Choose Kind: The Power of Wonder and Inspiring Brand Values
Delve into the heartwarming world of "Wonder" where choosing kindness is paramount. Explore the brand's core values of courage, individuality, and empathy through the captivating story of Auggie Pullman. Discover an exclusive opportunity to spread the "Choose Kind" message with a range of inspirational products. Join the movement that celebrates kindness and acceptance, influencing hearts and minds worldwide.
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Presentation Transcript
WHEN GIVEN THE CHOICE BETWEEN BEING RIGHT OR BEING KIND, CHOOSE KIND. Dr. Wayne W. Dyer
POWER OF WONDER Wonder Wonder began as a novel and instantly took on a life of its own---reaching into the hearts of millions of children and adults around the world, and developing into an inspiring movement that celebrates kindness. August, Auggie Pullam is an ordinary fifth grader with an extraordinary face. Palacio s story follows Auggie into middle school as he is faced with a range of reactions to his appearance. When a teacher offers a challenge to his students, When given the choice between being right, or being kind, choose kind, the story unfolds and Auggie ultimately learns that he has the strength to overcome life s challenges. CHOOSE KIND (#choosekind) is the core message of Wonder that has worked its way into conversations between kids, kids and adults, communities, schools, organizations and more. It addresses the ever important idea of how we confront the discomfort around difference how to choose kindness forst, and how to inspire a chain reaction of goodwill towards others.
TARGET AUDIENCE Primary Boys/Girls Ages 8-12 Secondary Teachers/educators and parents
BRAND FACTS Sold over 5 million copies worldwide & published in over 45 languages #1 New York Times Best Seller since 2012 Wonder segment feature to air on ABC-TV s 20/20 in Fall 2016 Major motion picture releasing April 7, 2017 (Lionsgate) with award-winning Julia Roberts, actor Jacob Tremblay and Owen Wilson to star. Year-round marketing support with retail promotions online, in-store and through social media
WONDER BRAND VALUES Courage Individuality Kindness Empathy Acceptance TARGET AUDIENCE Primary: Tween Boy/Girl Secondary: Parents and Teachers
OPPORTUNITY An exclusive opportunity for fans to both extend their love of Wonder in their everyday lives and share the powerful ChooseKind message with others through a collection of uniquely designed and on-trend products to include: Apparel (T-shirts) Accessories (Bags, Headwear, Jewelry) Water Bottles Stationary (Notebooks, Pencil/Case, Notecards) Craft Kits Publishing Wonder Auggie & Me, a New York Times bestseller 365 Days of Wonder The Wonder Journal Wonder 2017 wall calendar (Workman)
MERCHANDISING OPTIONS OPTION 1: CHOOSEKIND License Shop OPTION 2: CHOOSEKIND Apparel Display OPTION 3: CHOOSEKIND Stationary Endcap TIMING: Spring or Fall 2017
OPPORTUNITY OPTION 1 OPTION 2 OPTION 3 Licensing Shop (4-foot) display of Wonder branded products to include: Apparel & accessories Stationary Publishing Timing: Spring 2017 Back to School 2017 DVD release (TBD) Wonder branded apparel collection display with additional products to include: Accessories Jewelry Publishing Stationary Timing: Spring 2017 Back to School 2017 Wonder branded end-cap in the Back to School area with a range of products to include: Publishing Classroom supplies Lunchboxes Stationary Water bottles, etc. Timing: Back to School 2017
AWARDS & RECOGNITION TIME Magazine s 100 Best Young Adult Books of All Time Entertainment Weekly 10 Great Kids Books Selection New York Times Book Review Notable Book Washington Post Best Kids Book USA Today Top 100 Bestseller
CONCLUSION Offer a unique, fashionable collection of licensed merchandise that extends fans connection to Wonder; exclusively at TARGET. Attract new readers and potential fans of Wonder; driving increased revenue of books and licensed merchandise. Enriching guest experience in stores and online by empowering them to join the #choosekind movement and make a difference in their everyday lives.
