Choosing the Right Ticketing System for Your Organization
Learn how to choose the perfect ticketing system for your organization's unique needs. Consider factors such as integration, reporting, and user requirements to enhance customer experiences and streamline operations effectively.
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Presentation Transcript
BOMnet Ticketing Systems: how to choose the right one Tuesday 18 September 2018 11.15am 12.45pm Karralyka Centre, Ringwood merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
The right one for who? don t assume someone else s decision is relevant to your circumstances different organisations use ticketing systems in very different ways it s not just the ticketing system: integration and reporting can be critical too merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
so ..we need to choose the right one for us merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
Who is us? our customers our hirers/producers our marketing staff our box office staff our venue management staff our financial/accounting staff our IT staff All important, with different needs merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
Your ticketing system needs to .. provide great customer experiences facilitate building customer relationships facilitate marketing + marketing planning facilitate communication with customers integrate with website/email/venue software help you build a great database merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
Your ticketing system needs to .. facilitate financial reporting + reconciliation report on audience buying behaviour report on ticket sales, progress + final to you and hirers/producers allocate seating, manage capacity allow you to configure different venues + events provide you with great support + service merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
You need to ask: HOW does each system achieve these features? How much of your time is required? How much special expertise is required to make them work? How much [extra?] do these features cost? merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
Which features are most important? to your customers helping you improve customer experiences helping you work more effectively and efficiently helping you earn more ticketing revenue merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
Developing selection criteria In your new ticketing system, which features will be: essential for your customers? essential for you? improvements for your customers? improvements for you? merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
Developing weighted criteria If we re scoring out of 100, how much weight would you give to each feature? customer interface/experience website integration financial reconciliation marketing reports/customer communications, .. etc merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
Developing the process what tender process do you need to follow? who will need to be involved in drawing up the selection criteria? who will be involved in the assessment and decision making? who signs off on the price/final decision? merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
What to include in the process vendor demonstrations site visits to systems at work candid appraisals from user colleagues benchmarking: who is using what? Council tender requirements other merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
further Q & A merryn@merryncarter.com.au 0414 766 173 merryn carter marketing|business planning|ticketing evaluations|audience research + development www.merryncarter.com.au
