Cisco Systems: Company Overview and Strengths
Cisco Systems, founded in 1984 by Stanford computer science technicians, is a key player in networking equipment. With a diverse product portfolio including routers, switches, and wireless equipment, Cisco has a global customer base and significant market dominance. The company's Unified Computing System (UCS) is renowned for its x86 server blades and solid-state application acceleration technology. Despite its strengths, Cisco faces challenges such as competition with industry giants and concerns over high prices and market dominance.
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Presentation Transcript
Cisco Systems Case Study Harry Xu
Company History Founded in 1984 by two Stanford computer science technicians IPO in 1990 Core products are internet routers and networking communication devices Fast growth period from 1995-2000 during the dotcom bubble time Once was most innovative and profitable internet companies during the time Icon of the silicon valley Currently ranked top 10 for hardware and internet equipment companies
Strengths Most complete product portfolio for networking equipment: routers, switches, wireless equipment #1 global customer base for networking and worldwide influence Global infrastructure and vast resources Variety of Cisco networking products allows for effective integration of efficient networks (e.g. NERV) Market dominance for certain products (e.g. UCS) Power in the brand name, customers reluctant to switch
UCS #1 provider of x86 server blades as of Q1 of 2014 Cisco Unified Computing System and solid-state application acceleration technology into a single integrated architecture -Paul Perez, vice president and general manager, Cisco UCS Customers include 75% of fortune 500 companies UCS sets new performance benchmark standards Ideal platform to utilize cloud computing (UCS) [unifies] computing, networking
NERV Networking Emergency Response Vehicle Mobile command center Utilizes various Cisco products and services: TelePresence, Integrated Service Routers, IOS software for radio, IP based network Proven record: Hurricane Gustav, Hurricane Ike, other incidents
Weaknesses As networking technology matures and internet innovation modernizes in social networking and cloud computing, Cisco is no longer an innovation leader in the internet space industry. Competition with industry giants like Juniper, HP, Huawei High prices encourages heavy competition Reliance on market dominance Fears of NSA backdoor
SDN Software Defined Network Major potential change to networking Strength if Cisco can embrace SDN Weakness if Cisco fails to achieve market dominance Currently, Cisco owns 65% of core routing market-could change in the future Breaks down market barriers and increases competition
References http://newsroom.cisco.com/release/1426059 http://www.cisco.com/web/strategy/docs/gov/NERV_AAG.pdf http://www.forbes.com/sites/patrickmoorhead/2013/08/12/how-challenged-is- cisco-in-sdn/ http://www.moorinsightsstrategy.com/cisco%E2%80%99s-sdn-challenge/
