College Student Retention Trends and Strategies
Explore the dynamics of college student retention through perspectives of institutions, students, and administrators. Learn about the evolution, importance, and challenges faced in retaining students in higher education settings.
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College Student Retention The Who, What, When, Where, How and Why of Retention by Deb Houser 12/5/2018
WHO and WHAT Institutions call it retention. They apply their efforts to retaining students and consider students who complete a degree at another university as negatives. Students call it persistence. They consider completing their degree anywhere as a positive outcome. Administrators call it success and apply efforts toward student success initiatives such as orientation programming and advising.
WHEN? The issue became important and evolved due to momentous changes in higher education worldwide which have resulted in the movement from an elite system of HE educating a small and limited number of the society, to a massified (Trow, 1973) one where large numbers of students attend higher education (Crosling, Thomas, and Heagney, 2008, p1).
WHERE? Institutions of higher education all around the world and of all types and sizes are applying academic analytics by either developing their own home grown systems or turnkey software (Arnold, 2010).
HOW? The use of academic analytics is evolving. Roadblocks exist in the collection and use of data from established campus offices that do not normally share and/or cross- reference student records. Student variables in motivation cannot be controlled. Faculty and staff buy-in is not consistent. The use of data driven efforts is new so no best practices exist.
WHY is retention important? The high cost of attendance at colleges and universities (Arnold, 2010). Emphasis on time-to-degree. Accreditation agencies compile the numbers so prestige and rankings are impacted. Less expensive to retain students than to recruit new students (Martin, 2017).
References Arnold, K. (2010). Signals: applying academic analytics. Educause Review, 33 (1). Retrieved from: https://er.educause.edu/articles/2010/3/signals-applying-academic-analytics. Crosling, G. M., Thomas, L., & Heagney, M. (2008). Improving student retention in higher education: The role of teaching and learning. London: Routledge. Retrieved from: https://books.google.com/books?hl=en&lr=&id=BiZ9AgAAQBAJ&oi=fnd&pg=PP1&dq=history+of+rete ntion+in+higher+education&ots=L5g1QmAiR2&sig=T8GWf3mATAG1dJK7pDwMw3y1xpA#v=onepag e&q=history%20of%20retention%20in%20higher%20education&f=false Martin, J. (2017). It just didn t work out: examining nonreturning students stories about their freshman experience. Journal of College Student Retention: Research, Theory & Practice, 19(2), 176-198. Retrieved from: https://journals.sagepub.com/doi/abs/10.1177/1521025115611670 December 5, 2018
