Common Logo Design Mistakes and Tips
Amateur designs, short-term trends, raster graphics, stock art. Maintain uniqueness, relevance, and professionalism. Focus on simplicity, uniqueness, and client needs. Keep logos scalable, exclusive, and simple. Leave ego out of designs."
Uploaded on Apr 12, 2025 | 0 Views
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Presentation Transcript
Ten Common Mistakes In the designing of Logos
The Communicates clearly Well Designed Distinguishes itself Is unique and relevant Logo
1 Designed by the Amateur Always look to be unique, simple and relevant
What makes a The business owner wanted to save money by designing the logo without using a professional Logo look amateurish
The Advantage The professional will always strive to be unique and memorable of the professional:
2 Avoid short term trends Relying Always look for a timeless solution on Avoid the clich trends Create a unique identity for your client
3 Avoid the dreaded Raster Always use vector graphics Avoid the raster graphic Maintaining visual consistency
The Main Advantage of the The vector logo can be scaled to any size without losing quality Editing the vector logo later on is much easier Vector art can be adapted to other media more easily than the raster image can vector graphic is
4 Avoid Stock Art: Stock art has a way of making your logo look amateurish Anyone can do it, there is little or no you in it
The logo should be Unique Always make your logo design exclusive to the client Avoid using stock vectors shapes in your logo designs and Original
5 Check your ego at the door when designing Designing for yourself Avoid trends Be appropriate when you design for a specific client or for your client Be careful to avoid imposing your personality into your design
6 K.I.S.S. Are you being: Keep . Overly Complex? Always use the simple KISS formula when designing It .. Simple . Stupid ..
7 The improper understanding of color use is a very common mistake Rely on color Every Logo will need to be displayed in Black at one time or another for uniqueness and effect Choosing color should be the last decision a graphic designer should make
8 Choosing the right font is the most important decision Rely on type More often than not, a logo fails because of poor font choice for uniqueness and effect Every typeface has a personality Bad font choices often show inexperience
9 Learn limitations Too Each typeface is different many fonts Restrict the number of fonts you employ in your design Less is more is good design
9 Learn limitations Too Each typeface is different many fonts Restrict the number of fonts you employ in your design Less is more is good design
10 Remember there has been thousands of graphic Designers before you Avoid the big mistake of directly copying from others Represent the client to the best of your personal design ability Always strive for originality Direct copying is totally forbidden
