Communication and Marketing Committee Update - CEO Forum, Nov 6th 2017
"Co-Chairs appointed at the meeting in Zambia, plans for Small Voices Big Dreams 2018, objectives, innovation differences, and integrated global engagement campaign discussed."
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Presentation Transcript
COMMUNICATIONS AND MARKETING COMMITTEE UPDATE CEO Forum 6thNovember 2017
Communication and Marketing Committee Co-Chairs At the CMC meeting in Zambia 3 new co-chairs were appointed: Leanne Tiscornia ChildFund New Zealand Robert Doole ChildFund International Cecilia Sch n - Barnfonden
Small Voices Big Dreams 2018 Prior editions of SVBD to 2016 Raising Awareness of issues facing children in developing countries Different theme every year Mix between quantitative and qualitative approach but not following a scientific methodology Almost all ChildFund Alliance countries surveyed Questions created and confirmed by SVBD Coordinator and CMC Both children who are part of our programs in the developing countries and random children (not a representative sample) from developed countries Variations of approach in each country Communications purpose to raise awareness and ChildFund Alliance profile
Small Voices Big Dreams 2018 Objectives of 2018 Communication, advocacy leading to an integrated global engagement and lead generation campaign Theme of eliminating violence against children If quantitative approach, based on scientific evidence. More in-depth qualitative interviews Limit participation to a lower number of countries to test new methodology (20 max); aim for a more robust outcome Interview guide developed by SVBD Coordinator and CMC followed by a pilot phase to test. Final interview guide confirmed after the pilot phase (2019 and beyond) Survey children in situations of extreme vulnerability and exclusion using Child Safeguarding protocols More qualitative approach Integrated campaign to promote findings with ongoing engagement or lead generation as an objective
Small Voices Big Dreams 2018 Innovation differences for 2018 Leverage SVBD impact and connect ChildFund to a broader range of stakeholders globally A more scientific evidence based approach to give credibility to global communications Only ChildFund member strategic countries implementing a potentially high media impact project Pilot phase Children interviewed to share some common patterns Integrated campaign would imply communication, advocacy, engagement and lead generation CMC to discuss how this can be leverage to turn in to fundraising opportunity.
Brand Guidelines Finalised Following the last CEO forum the brand guidelines have been finalised.
popsiclemedia fundraising services International Fundraising Leadership Forum
Sweden Spain Germany NZ USA Netherlands Norway Japan Australia France South Korea United Kingdom Switzerland Canada Italy Hong Kong Denmark Belgium Austria
Public funds are a significant source of income for the top 3 organsiations Red Cross UNICEF UNHCR Save the Children World Vision MSF SOS Children's Oxfam Care WWF Greenpeace Amnesty Action Aid Operation Smile Corporates Individuals Foundations Other Public Funds
Emerging Trends and Challenges within the CMC Raising and Managing Unrestricted Funding. What is the value of $1 restricted versus unrestricted Lead Generation and Conversion Lots of Alliance members are testing lead generation and conversion in isolation. How to Reinvigorate Sponsorship. Innovating in donor engagement Growth in Digital Collaboration on loyalty fundraising with ChildFund Australia
The Next CMC Meeting Week Commencing 8th April 2017 - joint meeting with the APC. Hosted by ChildFund Vietnam 3 days of meetings & 1 day program visit Change from general skillshare picking four topics for a deep dives Possible areas for focus (TBD) Developing digital acquisition Unrestricted funds (raising and spending) Lead Generation and Conversion Innovating sponsorship Group problem solving workshop which was successful in 2017.
Growing CMC CMC 2017 was attended by 15 people from 11 Alliance partners and fundraising offices. CMC 2018 we hope to have over 20 attendees. Representing growing fundraising teams around the world Interest from country offices in the region to attend Attendance also expected from India, Thailand, Mexico and Brazil - as well as the rest of the Alliance.
