Complete Exercises for Agency Branding, Positioning, Mission, and Core Values
Gain clarity on your agency's branding, positioning, mission statements, and core values by completing exercises that align your team and define your agency's why. Answer questions to shape your brand identity and market positioning, articulate strengths and weaknesses, identify opportunities and threats, and establish the intangible essence your brand evokes in customers.
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Presentation Transcript
Agency Positioning, Branding, SWOT, Mission & Core Values
How to complete these exercises. Goal = to gain clarity on your agency branding, agency positioning, your mission or value statements & your core values. At the end you bring alignment as a team on your why, branding, positioning, mission statements and core values. (copy answers in the main body to the final slides). Being descriptive is encouraged as many of the answers you write can be used for content on your website and in your marketing. Some questions may seem similar but roll with it and answer all of them you will gain more insights and have more content.
Branding Branding is what people say about you when you re not in the room." -- Jeff Bezos
Our Brand Identity Determine where your agency sits in the market.
Our Brand Essence Our essence speaks to the intangible emotions we want our customers to feel when they experience our brand.
When our customers experience our product /service, what emotions does the encounter elicit?
If our brand was a person how would you best describe it s personality?
Overall, where do you stand at the moment with your positioning? Is it clearly communicated and used?
What would you like to achieve as an org if you knew you could never fail?
What would happen if your agency ceased to exist tomorrow?
What type of clients have you been most successful with in the past?
What are the type of clients that you do NOT want to do business with?
What are your client's challenges and pain points? Persona A
What are your client's challenges and pain points? Persona B
What characterizes the projects and the work you have completed in the past that you enjoyed working on, got results and were profitable?
Which industries, business categories or market segments do you know best in, were profitable and you excelled in?
Which of your capabilities and services provide the most value to your customers, are most unique or particularly innovative?
Where does HubSpot and inbound fit in here: do you call yourself an inbound marketing agency or do you offer inbound as one of your services?
Which areas, industries or market segments do you have specialized knowledge in?
What do you do particularly well, better or more efficiently than most other agencies?
Do you want to be hired for what you do (production, delivery, supply) or what you know (strategic ideas and advisory)?
If you could only have one service/product line, what would that be?
